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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-class-in-data-driven-marketing-management/
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课程名称：数据驱动营销管理大师班 课程概述：提升您的职场技能！无论您是初出茅庐的专业人士、经验丰富的高管、渴望成为管理者的职场新人，本课程都为您提供了提升数据营销管理和客户处理能力的机会，帮助您提高专业效率，给数据驱动营销领域带来积极而持久的影响。 通过本课程，您将学习到： - 数据驱动营销所需的基本功能和技能。 - 传统视角下的市场细分、调查和统计数据，以及传统营销与数据驱动营销的对比，学习如何在这两者中推动增长。 - 获取与数据驱动营销相关的推荐模板和格式。 - 学习有用的案例研究，了解特定时段内的数据驱动营销。 课程框架包括：引人入胜的视频讲座、案例研究、评估、可下载资源和互动练习。课程旨在通过多个章节/单元深入学习数据驱动营销的重要性，如何维护和分析客户在产品中的旅程，以及数据驱动营销的策略。 课程分为三个部分： 第一部分：数据驱动营销的基本概念，介绍它的优点、挑战和流程。 第二部分：深入了解数据驱动营销与消费者之间的关系，客户旅程的重要性，以及如何优化客户旅程。 第三部分：比较传统营销与数据驱动营销，包括市场细分、调查和统计数据。探讨战略目标、战术和归因之间的联系，以及市场目标与商业目标的区别。 课程内容还包括多个案例研究、资源（格式、模板、工作表、阅读材料）、小测验、自我评估、影视研究和作业，以全面提升您的数据驱动营销知识。 通过本课程，您将全面了解数据驱动营销的各个方面，加深对传统和数据驱动营销的理解，推动您的职业发展。所有问题将在48小时内得到解答，确保您能顺利学习和应用所学知识。 可下载资源包括数据驱动营销的幻灯片模板、项目报告模板等，帮助您更好地进行学习与应用。
DescriptionTake the next step in your career! Whether you're an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your data marketing management and customer handling capabilities, increase your efficiency for professional growth and make a positive and lasting impact in the field of data driven marketing.With this course as your guide, you learn how to:All the basic functions and skills required Data driven marketing.A Traditional Look: Segmentation, Surveys and Statistical Data, Traditional vs. Data-Driven Segmentation and How to Drive Growth in both the traditional and data driven marketing.Get access to recommended templates and formats for the detail's information related to data driven marketing.Learn useful case studies, understanding the Data driven marketing for a given period of time.Invest in yourself today and reap the benefits for years to come.The Frameworks of the CourseEngaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about Data driven marketing, its importance through various chapters/units. How to maintain and analysis the customers journey with the product. Also to learn about the Data Driven Marketing and its strategies.Different strategies like Connecting the Dots Between Strategic Goals, Tactics and Attribution, a comparative difference between Marketing Goal and Business Goal. Four stages of Data Driven Marketing and The Road to Data-Driven Marketing is also being discussed here.The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Data Driven Marketing knowledge in details.In the first part of the course, you'll learn the details of Data Driven Marketing, its introduction, advantages, challenges and data driven process.In the middle part of the course, you'll learn how to develop a knowledge Data Driven Marketing and the consumer. The relationship between the importance of data with the customer journey. The customer accountability, Basics of Data-Driven Marketing and the Customer Journey, Data-Driven Perspective: The Customer Journey and how to optimize the customer journey.In the final part of the course, you'll develop the knowledge related to Traditional and Data Driven Marketing. With that you will get to know about the A Traditional Look: Segmentation, Surveys and Statistical Data. A detailed comparison between the traditional and Data-Driven Segmentation. Certain other topic such as How to Drive Growth in the perspective of both the traditional and data driven marketing. Connecting the Dots Between Strategic Goals, Tactics and Attribution, Marketing Goal vs. Business Goal, The Road to Data-Driven Marketing, The Road to Data-Driven Marketing and Conclusion are also there. You will get full support and all your quarries would be answered guaranteed within 48 hours.Course Content:Part 1Introduction and Study Plan· Introduction and know your Instructor· Study Plan and Structure of the Course1. Data-Driven Marketing.Unit 1.1: IntroductionUnit 1.2: Advantages of Data Driven MarketingUnit 1.3: Challenges of Data Driven MarketingUnit 1.4: Data Driven Marketing ProcessPart 22. Data Driven Marketing and Customer.Unit 2.1: The CustomerUnit 2.2: Customer AccountabilityUnit 2.3: Basics of Data-Driven Marketing and the Customer JourneyUnit 2.4: Data-Driven Perspective: The Customer JourneyUnit 2.5: How to Optimize the Customer JourneyPart 33. Traditional and Data Driven MarketingUnit 3.1: A Traditional Look: Segmentation, Surveys and Statistical DataUnit 3.2: Traditional vs. Data-Driven SegmentationUnit 3.3: How to Drive Growth4. Data Driven Marketing and its strategiesUnit 4.1: Connecting the Dots Between Strategic Goals, Tactics and AttributionUnit 4.2: Marketing Goal vs. Business GoalUnit 4.3: Four stages of Data Driven MarketingUnit 4.4: The Road to Data-Driven MarketingUnit 4.5: Conclusion5. AssignmentDownloadable Resources and Templates1. Data driven power point template.2. Blue-project-report-ppt-templates.3. Fin data driven4. High-end-brand-business-ppt-data-templates
