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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-business-writing-skills/
课程评论:没有评论
课程名称:像老板一样写作:掌握你的商务写作技能 课程概述: 准备好将你的商务写作提升到一个新的高度——老板级别吗?像老板一样写作意味着像领导者一样写作。公司希望领导者具备强大的技能,例如书面沟通、情商和说服力,而这些正是你在本课程中将学习的技能!如果你想: - 编写能引起回应的电子邮件 - 运用研究证明的策略说服不同的听众 - 提升写作的清晰度和简练度 - 评估自己的写作习惯、优点和弱点 - 让你的写作闪耀并让读者微笑 那么这个课程就是为你准备的!我是你的讲师,伊丽莎白·戈因斯博士。我拥有传播学博士学位,在专业编辑方面积累了多年经验,并从小就热爱写作。沟通改变了我的生活,这也是我热衷于帮助学生的原因。我在大学教授商务写作已有十年,帮助成千上万的学习者变得更加自信。同时,我经营着一家成功的辅导和咨询业务,为世界各地的公司和高管提供帮助。我的策略基于最新的沟通研究和实践经验,我喜欢让写作对学习者而言变得有趣。 课程收获: 本课程《像老板一样写作:掌握你的商务写作技能》包含了许多有价值的技巧、工具和策略,用于高效撰写电子邮件、报告和提案。我将引导你了解书面商务沟通的基本原则,运用研究证明的策略、精彩的例子和有用的练习来测试你的知识并提升你的技能。到课程结束时,你将能够: - 成功分析和说服不同的听众 - 在工作(及生活)中更自信地、清晰地、有效地写作 - 应用有价值的技巧将你的写作提升到新的水平 学生反馈: 许多学生对本课程给予了积极评价,他们认为课程内容清晰、具体,帮助他们在写作上取得了显著进步。 课程结构: - 第一部分:简介 - 拥抱写作作为一种强大技能 - 了解四种不同的写作个性 - 探索自己的写作个性,发现其对写作的影响 - 第二部分:3Ps写作流程 - 节省时间,减少写作的不确定性 - 在写作前分析背景、目的和受众 - 组织消息,有效起草 - 第三部分:编写引起回应的电子邮件 - 理解何时使用电子邮件进行沟通 - 在写作中表现出情商 - 第四部分:编写有说服力的报告和提案 - 运用不同类型的证据说服读者 - 第五部分:下一步写作策略 - 编写更清晰、简练的句子和段落 - 制作专业、视觉吸引力的电子邮件和报告 - 第六部分:后续行动 - 将所学知识转化为行动 准备好像老板一样写作了吗?加入我,让我来教你如何做到这一点!
Are you ready to take your business writing to the next level...the boss level? Writing like a boss means writing like a leader. Companies want leaders with power skills like written communication, emotional intelligence, and persuasion - and these are the skills you'll learn about in this course!If you want to...Craft emails that get responsesPersuade different audiences with research-proven strategiesImprove the clarity and conciseness of your writingEvaluate your writing habits, strengths, and weaknessesMake your writing shine and your readers smile...then this course is for you!I'm your instructor, Dr. Elizabeth Goins. I have a PhD in communication, years of professional editing experience, and a genuine love for writing since childhood. Communication has truly transformed my life and that's why I'm so passionate about helping students like you.I've been teaching business writing at the university-level for 10 years and have helped thousands of learners become more confident writers. I also run a successful coaching and consulting business where I help companies and executives from all over the world. My strategies are based on the latest communication research and practical business experience, and I love making writing fun for my learners.WHAT YOU'LL GAIN FROM TAKING THIS COURSEWrite Like a Boss: Master Your Business Writing Skills is full of valuable tips, tools, and strategies for writing effective emails, reports, and proposals at work.I'll walk you through the fundamentals of written business communication using research-proven strategies, interesting examples, and useful exercises to test your knowledge and improve your skills. By the end of this course, you'll know how to:Analyze and persuade different audiences successfullyWrite with more confidence, clarity, and impact at work (and in life)Apply valuable tips for taking your writing to the next level.STUDENT TESTIMONIALS"Amazing course, clear and precise - thank you Elizabeth.""A really great course for such a short time. Compact, to the point and I really feel it has helped me improve in this area. Thank you!""This is a good course, more than I expected. Taught me a lot about my writing. I realized I have to think about everything I write in order to engage the reader.""This course provided me with a lot of great tips to incorporate into my writing. I tend to be overly wordy in emails so the 'turn phrases into words' game is super helpful for me! Elizabeth also made the course fun and enjoyable to watch.""Overall, I found this course very helpful. Now onto setting goals and practicing! #timetowritelikeaboss"HOW THIS COURSE IS STRUCTUREDSection One: IntroductionEmbrace writing as a power skillLearn about the 4 different writing personalitiesDiscover your own writing personality, and how it's helping or holding you backTap into different personalities to write successfullySection Two: The 3Ps Writing ProcessSave time and reduce uncertainty around writingAnalyze your context, purpose, and audience before writingGet over writer's block and start writingOrganize your messages strategicallyPolish your writing to make it shineSection Three: Writing Emails That Get ResponsesLearn when you should (and shouldn't) use email to communicateShow emotional intelligence in your writing like a leaderAdapt to your audience's communication preferencesHelp your reader respond and gain credibilitySection Four: Writing Reports & Proposals That Persuade Use different types of evidence to persuade readersEarn buy-in and promote action from your audienceShow and tell your audience why they should care about your ideasApply a research-proven framework for organizing your persuasive messagesSection Five: Tactical Strategies for Next-Level WritingWrite clearer and more concise sentences and paragraphsSave your audience time and energy Make your audience want to read your messagesWrite professional-looking, visually appealing emails, reports, and proposalsDiagnose your writing strengths and opportunities for growthSection Six: Now What? 3 Keys to Progress Turn the knowledge you've gained from this course into actionUse practice, feedback, and goals to continue growing as a boss writerCreate a specific plan for keeping the momentum goingARE YOU READY TO WRITE LIKE A BOSS? Join me and I'll show you how!CPE (Continuing Professional Education)Learning ObjectivesDescribe a simple 3-step writing process to save time and reduce anxiety.Identify ways to analyze what your audience wants, needs, and expects from emails.Name the techniques to persuade different audiences with written reports and proposals.Explain how to write emails that demonstrate your emotional intelligence and cultural awareness.Name the techniques to persuade audiences with different types of evidence and well-organized reports and proposals.Explain how to write emails, reports, and proposals that are clear, concise, and easy to read.Describe how to reflect on your business writing skills, set goals, and plan for continuous improvement.For additional information including refunds and complaints, please see Udemy Terms of Use, which is linked from the footer of this page.For more information regarding administrative policies, please contact our support using the Help and Support link at the bottom of this page.