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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-ai-for-customer-insights-a-mini-course/
课程评论：没有评论
课程名称：掌握人工智能以获取客户洞察：迷你课程 课程概述： 在每个产品角色中，数据的运用和基于数据的决策是至关重要的。然而，了解如何应用最新的人工智能工具和技术可能会令人感到困惑。本迷你课程将帮助你消除疑虑，通过实用示例教你如何利用人工智能分析客户行为，更有效地挖掘洞察力。该课程的作者Corinna Stukan是《洞察驱动的产品经理》一书的作者，这本书在亚马逊上获得了#1新书，并被Amplitude评选为20本顶尖产品经理书籍之一。课程内容包含了丰富的实用见解，帮助你提升产品决策能力，并真正衡量客户和业务的影响。 课程包含内容： - 精炼的高质量视频学习模块：通过简洁而引人入胜的课程获得集中且可操作的见解。 - 可下载的幻灯片：以自己的节奏复习材料，加深理解。 - 真实世界的工具和技术：使用生成性AI工具和产品分析平台（如Mixpanel和Amplitude）的实际示例和演示，以分析客户行为、识别趋势和改善指标。 讲师介绍： Corinna Stukan是一位产品高管、创业顾问和投资者，拥有15年的B2B和B2C产品管理经验，横跨亚太地区、欧洲和美国。她是“The Insights Driven PM”的创始人，现任Impact Chain顾问委员会成员，并为新西兰多家人工智能和金融科技初创企业提供咨询。她运用务实的德国方法论，帮助组织将数据洞察与战略相结合——追踪更少但更精准的数据。 学员反馈： - “这是一堂有关指标实际运用的精品课程” - 新西兰CPO与产品顾问 - “Corinna Stukan以无废话的实例分析了哪些数据应该记录和采取行动，以做出有效的产品决策。我在准备一个数据密集型角色的面试时使用了这本书” - 英国产品领导者 - “任何成功的组织都理解在现代市场中相关数据的重要性。书籍《洞察驱动的产品经理》帮助明确了在制定关键产品计划时应考虑哪些数据，包括哪些指标和何时使用定性或定量数据。该书满载着如何变得更具洞察力、创建产品路线图和产品经理角色的其他重要方面的建议。” - Amplitude，领先的分析平台
Every product role requires confidence with data and making data driven roadmap decisions, but understanding how to apply the latest AI tools and techniques can be daunting. This mini course will help you cut through the noise and give you practical examples on how to use AI to analyse customer behaviour and uncover insights more effectively. From the author of the Amazon #1 New Release The Insights Driven Product Manager-recognised as one of the top 20 books for Product Managers by Amplitude-this mini course is packed with actionable insights to help you elevate your product decisions and measure true customer and business impact.What's Included:Concise high-quality video learning module: Gain focused, actionable insights in a concise and engaging sessionDownloadable slides: Review the material at your own pace to reinforce your learningReal-world tools and techniques: Practical tool examples and demos using generative AI tools and product analytics platforms like Mixpanel and Amplitude, to analyse customer behaviour, identify trends, and improve your metricsAbout the InstructorCorinna Stukan is a product executive, startup advisor and investor with 15 years experience leading B2B and B2C products across APAC, Europe and the US. She is the founder of The Insights Driven PM, currently serves on the advisory board of Impact Chain and advises a range of AI and FinTech startups in New Zealand. She leverages her pragmatic German approach to help organisations connect data insights with strategy - by tracking less, but better. Her book "The Insights Driven Product Manager" hit #1 Amazon New Release in two categories and was recommended by analytics leader Amplitude as one of the top 20 books for Senior Product Managers.What Other People Say - Previous Analytics Talks & Books"This was a masterclass in the practical use of metrics" - CPO & Product Advisor, NZ"A no BS examples-based perspective from Corinna Stukan on what data to record and act on to make effective product-decisions. I used the book preparing for a job interview for a data heavy role:)" - Product Leader, UK "Any successful organization understands the need for relevant data in the modern marketplace. The book The Insights Driven Product Manager helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it's full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role." - Amplitude, Leading Analytics Platform
