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所在平台: Udemy |
课程主页: https://www.udemy.com/course/maslow-for-business-owners-motivation-leadership-growth/
课程评论：没有评论
**课程名称：** 马斯洛在商业中的应用：激励、领导力与成长 **课程概述：** 本课程将探索亚伯拉罕·马斯洛的“需求层次理论”如何应用于现代商业环境中，帮助您解锁团队表现、提升领导力并实现可持续增长。您将学习马斯洛需求层次的各个层面在日常小型企业运营中的体现，从现金流管理、工作与生活界限，到团队文化建设、领导者自信心建立，最终实现有意义且有影响力的企业。 **课程亮点：** * **实用性：** 课程提供实践性视角，帮助您理解： * 职业倦怠的原因及解决方案； * 团队士气低落的原因及重振措施； * 业务增长停滞的原因及未被满足的深层需求。 * **明确的学习目标：** 课程结束后，您将能够： * 诊断您在商业马斯洛金字塔中的定位； * 识别您的团队或客户真正需要什么； * 创建支持绩效和福祉的智能系统； * 以更具同理心、清晰度和长远眼光进行领导。 * **目标学员：** 适用于希望超越表面商业策略，深入理解驱动成功的心理学因素的小型企业主、个体经营者和团队领导者。 * **价值：** 无论您处于创业初期还是已有多年经验，您都将获得一个清晰的框架，评估并提升您的领导力表现、激励他人的方式，以及如何建立一个支持您而非消耗您的企业。 * **额外资源：** 课程提供一个关于企业主必须做出的5个转变的10分钟培训视频，以及进一步成长的后续步骤。 **核心内容：** 本课程将需求层次理论与商业场景相结合，教授学员如何运用心理学原理来解决实际运营问题，提升个人和团队的效能，并最终构建一个更健康、更有意义的企业。
What if understanding human motivation could be the key to unlocking better performance in your team, stronger leadership from yourself, and more sustainable growth in your business?That's exactly what this course is about.In Maslow for Business Owners, we'll explore how Abraham Maslow's Hierarchy of Needs - originally designed for psychology - applies powerfully to the modern-day business landscape. You'll learn how each level of the hierarchy shows up in the day-to-day reality of running a small business: from managing cash flow and time boundaries, to building team culture, establishing leadership confidence, and eventually creating a business with meaning and impact.This isn't academic theory. It's a practical lens that helps you understand:Why burnout happens - and how to fix itWhere your team is disengaging - and how to re-engage themWhen your growth stalls, and what deeper needs are being unmetBy the end of the course, you'll be able to:Diagnose where you are on the business version of Maslow's pyramidIdentify what your team or clients really need from youCreate smarter systems that support both performance and wellbeingLead with more empathy, clarity, and long-term visionThis course is for small business owners, solopreneurs, and team leaders who want to go beyond surface-level business tactics and understand the psychology that drives success.Whether you're just getting started or years into your journey, you'll walk away with a clear framework to assess and elevate how you show up as a leader, how you motivate others, and how you build a business that actually supports you, not drains you.You'll also get access to an additional 10-minute training video on the 5 shifts every business owner must make, plus next steps to keep growing.
