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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketo-for-managers/
课程评论：没有评论
**课程名称：** Marketo for Managers (面向管理者) **课程概述：** 本课程专为繁忙的管理者和高管设计，旨在帮助您掌握Marketo的实操能力，而非仅仅获得技术认证。您将学习如何运用Marketo的核心功能，理解健康系统原则，并掌握评估系统绩效所需的报告。课程内容包括： * **核心功能讲解：** 涵盖Engagement Programs（互动项目）、Lead Scoring（潜在客户评分）等关键概念。 * **系统健康与评估：** 学习健康系统的原则，以及如何利用报告来评估和优化您的Marketo系统。 * **实操演示与资料：** 提供操作演示（walkthroughs）和幻灯片（slides）来深入讲解课程要点。 **课程目标：** 完成本课程后，您将能够： * 明确如何优化您的Marketo系统，并有效分配资源。 * 在系统管理员缺勤时，能够胜任其部分工作。 **目标受众：** 希望快速理解和应用Marketo，并将其有效融入营销策略的管理者和高管。
Tired of videos teaching you how to push buttons? This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate. You'll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now. The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics. At the end of this course, you'll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave.
