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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-with-humility/
课程评论：没有评论
课程名称：谦逊营销：有效的营销心理学 课程概述：在推广您的产品时，您不必高调或虚情假意，也不需要贬低自己。这个课程将帮助您找到一种清晰的方法来分享您的真实信息，从而赢得大量追随者的信任。如果您曾因过于自负、夸张或强势的营销手法而感到反感，进而避免营销自己的产品，那么这个课程就是为您而设。我将证明，世界已经准备好迎接一种新的传播方式，这种方式根植于真实和谦逊。我会教您如何将证明有效的技术融入您的真实信息中，从而赢得人心。 通过基于美德心理学的框架和技巧，您将学习如何将对自身业务的热情转化为可扩展的影响力。人们往往期望营销迅速见效，却很难给自己足够的关注，以一种与受众产生联系的方式去表达服务。这很正常，因为没有人向他们展示如何与自身的真实表达连接并加以保护。 该课程提炼了十多年实际经验的精华：我所教授的一切内容，都已经应用于我自己的业务和生活中，并帮助客户开发营销资产。课程将帮助您进行必要的内在转变，使您能够用现代营销策略，而不必陷入相关的谦逊问题。 您将在学习中： - 从控制、操纵转向开放、连接、分享和社区建设的营销新视角。 - 采取关键步骤以成为您所在领域的权威。 - 实用策略将您的真实信息融入营销，连接与您一致的受众。 - 避免使受众感到疏远的虚情假意和操控的营销技巧，从而增强对信息的信仰。 - 将谦逊注入有效的营销系统中。 - 明确的技巧，使您在拍摄、录制视频、直播和活动中真正“展现”自己。 - 摆脱自我阻碍，以谦逊的态度在视频、网络研讨会和现场活动中分享您的信息，建立忠实的追随者。 通过参加本课程，您将能够构建与您目标一致的营销资产，这些资产能与您的受众产生连接，且您将长期为之感到自豪。 适合人群： - 准备面对阻碍自己建立个人品牌的创意和具同理心的人士。 - 宁愿正确营销而不是给受众带来困扰的人。 - 希望将真实自我带入商业产品、信息产品和营销资产的创意人士、社会企业家、整体健康实践者和治疗师。 - 希望在生活中建立谦逊力量并邀请周围人更多地展现真实感的领导者、经理、教练和顾问。 这不是一条简单的道路，我会挑战您质疑一些长期持有的信念，包括关于自身、谦逊和营销的信念，您需要放弃一些习惯并引入新的。如果您希望获得简单的技巧或快速见效的方案，这个课程不适合您。如果您不想深入探索自己的心理并发现和转变那些困于羞愧的部分，也请您不要参加这个课程。 您不需要是一位明星就能建立受众！您只需做自己。其实，成为自己是增长受众的最强大方式。我将向您展示如何利用谦逊的力量广泛传播您的信息和业务。期待在课程中见到您 - 立即报名！ - 讲师：Jo Silva
You don't have to be boastful or disingenuous to market your offering nor do you have to understate yourself. There is a clear path to sharing your authentic message and earning the trust of a large tribe of followers.This course will help you find that path.If you've ever been turned off by cocky, bombastic or pushy marketing tactics, and you've avoided marketing your offering for this reason, this course is for you.I'll prove to you why the world is ready for a new type of messaging; grounded in authenticity and humility. And I'll show you how you can take the techniques that have been proven to work, inject them with your authentic message and win the hearts of as many people as you need to.With frameworks and techniques developed from the study of virtue-based psychology, you'll learn powerful ways to translate the passion you have for your modality or business into scalable impact.People ask marketers for quick results but struggle to give themselves the attention they need to really express their service in a way that connects. That's understandable, no one has shown them how to connect with and protect their authentic expression.This course is a distillation of over a decade of real-life experience: everything I teach in the course, I have applied to my own business and life as well as to the marketing assets I help my clients develop.It will help you make the necessary internal transformation so you can use modern marketing strategies without falling for the associated humility issues they sometimes come with.You will overcome limitations stopping you from delivering your message and build true confidence and authority which will increase your influence in a powerfully grounded way.You'll learn:A new perspective on marketing: away from control, domination and manipulation and toward openness, connection, sharing and community building.Critical steps you can take to become the authority in your niche.Actionable strategies to infuse your marketing with your authentic message and connect with an aligned audience.How to avoid insincere and manipulative marketing techniques which alienate your audience and eventually reduce your own faith in your message.How to inject humility into marketing systems that work.Clear techniques to prepare yourself for photoshoots, videos, live webinars and events and really ‘show up' for your audience.How to get out of your own way and share your message with humility in video, webinars and live events and build a loyal following.By taking this course you'll be able to build marketing assets that are congruent with your purpose, that connect with your audience and that you'll continue to be proud of for years to come.Who this course is for:Creative and empathic individuals who are ready to face what's stopping them from building a personal brand worthy of their gifts.People who would rather do marketing right than hustle and hassle their audience.Creatives, Social Entrepreneurs, Holistic Health Practitioners and Therapists who want to bring their authentic self to their business offering, their information products and their marketing assets.Leaders, managers, coaches, mentors, instructors, consultants, experts, want to not only build the power of humility in their lives but invite more authenticity in those around them.It's not going to be easy. I'll challenge you to question some long held beliefs about yourself, about humility and about marketing and there's a few habits you'll have to let go of and a few you'll have to introduce.If you want simple ToDos, hacks, tips and tactics, this course is not for you.If you don't want to delve deeply into your own psychology and uncover and transform the parts of you that are stuck with shame, don't take this course.You don't have to be a rock star to build an audience! You don't have to be anyone but you.In fact, being yourself is the most powerful way to grow your audience.I'll show you how to use the power of Humility to share your message and your business far and wide.Looking forward to seeing you in the course - enrol now!Jo SilvaInstructor
