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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-tool-media-budgeting-cpc-ppc-cpa-cpm-jeannie-chan/
课程评论：没有评论
**课程名称：** 营销工具：媒体预算：CPC/PPC、CPA、CPM 详解 **课程概述：** 本课程专为广告新手设计，旨在帮助您理解并掌握在线广告中的核心定价模式，从而有效制定您的广告预算。如果您曾因 CPC、PPC、CPM、CPA 等行业术语感到困惑，并想知道哪种模式最适合您，以及如何进行预算规划，那么本课程将是您的理想选择。 我们将逐一解析这些基础概念和行业黑话，并通过循序渐进的电子表格演示，手把手教您如何设置广告预算。如果您渴望涉足在线广告领域，却不知从何入手，请从本课程开始！期待在课堂上与您相见！
Are you new to the world of advertising? You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.What is CPC?What is PPC?What is CPM?What is CPA?Which is best for me?How do I budget?If you have these questions, you've found the right course!This course will explain these various pricing models, so you can create your advertising budget accordingly.This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget. If you want to dive into online advertising, but don't know where to start, start here now! See you in class!
