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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-tips-for-group-and-team-programs/
课程评论：没有评论
课程名称：团队和小组项目的营销技巧 课程概述：本课程针对教练、培训师或独立专业人士，希望自行运营团队或小组项目的需求。无论是想要启动研讨会、静修、电话课程、网络研讨会，还是Udemy项目，《团队和小组项目的营销技巧》为您提供十多条实用的、可操作的建议及一系列工作表，帮助您吸引参与者。小组项目的成功依赖于您能否聚集一群人，因此，市场营销与良好的设计同样重要。本课程主要聚焦于营销技巧，设计与实施的内容将在Udemy的另外一门课程“团队和小组项目的28个技巧”中进行讲解。 小组和团队项目是扩大影响力与收入的重要方式。根据2012年国际教练协会的全球教练调查，94%的教练表示他们提供一种或多种除教练以外的服务，平均每位教练提供近三项额外服务，内容包括咨询、培训、促进、辅导和教学等。许多这些服务需要营销技巧来同时吸引大量参与者。 本课程将重点介绍7个营销成功的关键领域，以及9条实用技巧，帮助您吸引参与项目的人员。此外，我们还将探讨五种常用的推广策略——网络推广、博客写作、文章撰写、演讲和社交媒体，以帮助您传播信息并建立自己的平台。您将能探索最适合您和您的客户、学生或参与者的策略和方法。 同时，我将挑战一些关于小组和团队项目营销的常见误区。到课程结束时，您将能够： - 描述理想参与者的需求、偏好及其它人口统计特征 - 沟通您的小组或团队项目的好处 - 理解营销基础，如5个P（产品、价格、地点、促销、人员） 此外，您还将： - 确定想要用于推广您项目的促销策略 - 制定促销日历 - 探索面临的机会，并将其优先排序为短期、中期和长期 - 学习9条吸引参与者的实用技巧 - 考虑提升您知名度的方法 - 了解五种用于市场推广和平台建设的工具——视频、博客、文章撰写、演讲和社交媒体 课程包含近30节讲座、12多份工作表及几小时的视频内容。无需重复花费时间和精力，作为您的讲师，我成功营销过数百个小组项目，包括网络研讨会、研讨会、电话课程、团队辅导及企业参与等。同时，我也通过写作（如《有效的小组辅导》）、演讲和培训等形式，与数千名教练、培训师和专业人士就小组项目相关问题进行了交流。 准备好提升您的营销能力了吗？让我们一起研究可以持续改善您的下一个团队或小组项目（无论是研讨会、静修、网络研讨会还是团队辅导）的营销策略吧。立即注册，获取实用、可操作的建议，以加速您的结果并缩短学习曲线。我们还利用讨论区让您分享见解及每周的承诺。
Are you a coach, trainer or independent professional who wants to run their own group or team program? Perhaps you want to launch your own workshop, retreat, teleclass, webinar or Udemy program. The Marketing Tips for Your Group of Team Program provides more than a dozen practical, actionable tips and a dozen worksheets to support you in getting "voices on the line" and "bums in the seat". Group program success relies on you being able to bring a group together so marketing is just as important as a good design. That's why this program zooms into marketing, while design and implementation tips are covered in a separate program I offer here at Udemy in the 28 Tips for Your Group and Team Programs.Group and team programs are a valuable way to scale your impact and reach, while increasing revenue. The 2012 Global Coaching Survey from the International Coach Federation found that 94 % of coaches said they offer 1 or more services in addition to coaching. On average coaches offer almost three additional services on top of coaching. Services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%). Many of these require marketing skills to bring larger groups of people together at one time. The Marketing Tips for Your Group and Team programs course addresses 7 key success areas for marketing, along with 9 tactical tips for filling your group and team programs. We also explore five promotional strategies commonly used to spread the word about programs and build your platform - networking, blogging, article writing, speaking and social media. You will explore what strategies and approaches work best for you and your clients/students/participants.I'll also be challenging some of the commonly held myths about marketing group and team programs.By the end of the program you will be able to: Describe the needs, preferences, and other demographics of your ideal participantCommunicate the benefits of your group or team programUnderstand marketing foundations such as the 5 Ps You will also:Identify which promotional strategies you want to use in promoting your programsCreate a promotional calendar Explore opportunities facing you and prioritize them into immediate, medium and long term. Learn 9 tactical tips for filling programsConsider which approaches you want to use to boost your visibilityExplore at five vehicles used to market programs and build your platform- video, blogging, article writing, speaking engagements and social mediaThe program includes almost 30 lectures, more than 12 worksheets, and several hours of video. Why reinvent the wheel? As your instructor I have successfully marketed hundreds of group programs including webinars, workshops, teleclasses, group and team coaching program, as well as corporate engagements.I've also trained, spoken to and connected with several thousand coaches, trainers and other professionals on group and team program issues, through my writing (I am the author of Effective Group Coaching), speaking and train-the-trainer and coach-the-coach work I undertake. Ready to amp up your marketing? Let's take a look at what you can tweak and do more consistently to strengthen your marketing efforts for your next team or group program, whether it is a workshop, retreat, webinar, teleclass or group or team coaching program. Enroll now to get practical, actionable ideas to support you in accelerating your results and reducing your learning curve. We also use the discussion board to enable you to share insights and some of your own weekly commitments.
