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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategylearn-how-to-sell-online-step-by-step/
课程评论：没有评论
课程名称：营销策略：逐步学习如何在线销售 课程概述： 如果你想成为一名企业主或负责商业决策的高管，那么掌握三项基本学科是必不可少的：商业战略、管理与领导力、营销策略。虽然你可以作为工程师，没有MBA或商业学位而成为企业家或CEO，但要想成功，你必须了解以下内容： - 建立营销计划 - 进行市场调研 - 收集市场调研的初级数据 - 执行客户细分 - 选择目标客户群 - 理解营销的4P（产品、价格、地点、促销） - 对公司的产品进行分类 - 产品品牌的重要性 - 包装的细微差别 - 影响产品定价的因素 - 正确的产品定价方法 - 组织产品分销 - 设置有效的促销活动 - 在动态环境中运用营销的4P - 建立和追踪关键绩效指标（KPI） - 计算和监控客户生命周期价值（CLV） 理解这些主题对你追求商业相关职业（无论是作为企业家还是企业高管）具有巨大的帮助。因此，我们为你创建了这门课程！每个主题都有清晰有效的解释，并提供大量实践实例，帮助你巩固所学知识。这些实例让学习过程更加有趣和易于理解。此外，我们还为你准备了丰富的补充资源，包括带解释的测验题、课程笔记、PDF文件等。 那么，你还在等什么？点击“参加课程”按钮，让我们一起开始这段旅程吧！
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:Business StrategyManagement and LeadershipMarketing StrategyThere is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:Building a Marketing planConducting marketing researchCollecting primary data for marketing researchPerforming client segmentationSelecting a target customer groupUnderstanding the 4Ps of MarketingClassifying a firm's productsThe importance of product brandingSubtleties of product packagingUnderstanding the factors shaping product pricingThe right way to approach product pricingOrganizing product distributionSetting up an effective promotional campaignWorking with the four Ps of Marketing in a dynamic environmentEstablishing and Tracking KPIsCalculating and monitoring Customer Lifetime ValueUnderstanding these topics will make a huge difference for you if you have decided to pursue a business-related career - be it as an entrepreneur or a corporate executive.This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.So, what are you waiting for?Click the "Take this course" button and let's begin this journey together!
