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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-principles-practice/
课程评论：没有评论
课程名称：当今数字营销者的营销策略 课程概述： 在营销行业工作超过十年后，我发现许多人在实践营销时缺乏对营销与战略的核心基本理解。本课程旨在帮助希望加强核心营销原则、深入理解营销策略及其在原则和实践中重要作用的学员。课程重点关注营销策略的实际应用，包括当代市场研究工具、现代营销框架和概念。作为课程讲师，我经营一家数字营销机构，每天实践这些技术，因此非常注重实用性与理论相结合。 课程分为四个部分： 第一部分，我们全面理解营销和市场策略的定义，涵盖关键营销原则，如4P模型和营销中的说服技巧。 第二部分，深入讨论市场研究以及如何生成市场用户角色，探索市场用户角色的组成部分，并深入研究进行市场研究的现代工具。 第三部分，深入探讨营销框架，这些模型能够将营销原则和市场研究应用于现代消费者市场。我们讨论六个营销框架及其演变和应用。 第四部分，考察当代营销人物及其思想，并考虑如何将这些理念融入到我们的营销实践中。最后，我们提供了课程的易懂总结及所讨论模型的回顾。 学员反馈： Eloin表示：“课程展示和讲解得非常好，我非常享受这个课程，因为它拓宽了我对营销的视野。我一定会推荐给任何希望在营销工作中获得更多深度的人。”
After being in the marketing industry for over a decade I've picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.The course is divided into 4 sections:In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P's and persuasive techniques used in marketing.In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market researchIn the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.What Students Are saying:Eloin wrote:"Very well presented and explained, I really enjoyed this course because it broadened my outlook on marketing. I would definitely recommend it to anyone who wants a little more depth in their marketing efforts."
