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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-mastertm/
课程评论：没有评论
课程名称：市场营销战略大师（IIDM认证） 课程概述：市场营销战略大师课程旨在帮助个人和组织掌握数字营销的基本技能。本课程将涵盖数字营销的各个重要基础概念，包括社交媒体营销、数据与分析的应用以及数字营销策略。我们将为学员提供能力、影响力、覆盖面、数据、洞察力和各种工具的使用知识。明确而具体的目标设定至关重要，学员需具备清晰的愿景，并制定可行的预算、渠道和媒体计划、关键绩效指标等。 课程内容包括： - 11个讲座视频 - 2个可下载资源 - 11个讲座的描述 - IIDM™个人资料横幅 - 11次作业（需提交至IIDM™） - 3次测验 - 20个外部资源 - 每周使用Canva Pro和Heropost创建和安排3个社交媒体图形 - 为任何业务或行业制定数字营销战略计划 - 学习使用战略工具，如Google Analytics和Google My Business 课程时长：本课程设计为一个月，但学生可以选择更短的时间完成。所有学生必须完成所有作业、测验和讲座。 学习目标： - 学习主要社交平台的数字营销基础，帮助通过多个平台提升品牌曝光度。 - 增强在线存在感，提升沟通能力。 - 增长和吸引受众，不论是特定细分市场还是广泛受众，获得关爱与忠诚度。 重要提示：在开始学习之前，请务必通过电子邮件与我们联系。我们将为您提供Google Drive访问权限，以获取学习材料，并在完成课程后进行认证评估。
Marketing Strategy Master™Is your organization calling for mastery of the Digital Marketing basics? Do you and yourself needing to know the grab-and-go's of marketing in the digital world? The Marketing Strategy Master sub-course goes over each of the essential foundational concepts of marketing digitally, including marketing on social media, utilizing data and analytics, and strategies to use with digital marketing. We give you capability, influence, reach, data, insight and tools, tools, and more tools. It's important, though, that you have clear and defined goals. Have a big and clear vision of where you really want to go, and make it actionable with a budget, channel and media plans, Key Performance Indicators, and moreThis course consists of;11 Lecture Videos2 Downloadable ResourcesLecture Descriptions 1-11IIDM™ Profile BannerA total of 11 Lectures11 Assignments to be submitted to IIDM™3 Quizzes20 External ResourcesCreate and schedule 3 Social Media graphics per week using Canva Pro and Heropost.Create a Digital Marketing Strategy plan for any Business or Industry.Get to know Strategic tools such as Google Analytics and Google My BusinessDURATION: Please note, this course is designed as a one-month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.Learning GoalsLearn the basics for Key Social Platforms for Digital Marketing, helping to build your brand through exposure on multiple platforms.Growing an online presence with familiarity and communication.Growing and Engaging an Audience, whether niche or widespread, and gaining affection and loyalty.IMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.
