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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-in-the-pharmaceutical-industry/
课程评论：没有评论
课程名称：制药行业的营销战略 课程概述：本课程适合那些希望更好地理解和掌握制药行业营销专家实践中有效营销策略的个人。课程由一位拥有超过14年在五家跨国公司（阿斯利康、礼来、诺华、葛兰素史克和Sandoz）实战经验的专业制药市场营销人员设计。此外，课程融入了丰富的科学营销知识，以独特的视角将一般营销教材与制药行业实践相结合，提供独特的学习体验。 该课程分为两个部分： 第一部分：解释四个基础战略概念及其应用： 1. 产品生命周期 2. 预测 3. 定价 4. 盈利能力 理解这四个概念及其对战略选择的影响是深入了解跨国制药公司专家行为的重要基础。 第二部分：四大战略类别： 1. 基于军事的战略 2. 蓝海战略 3. 新产品发布的四个战略选择 4. 反仿制药战略 本课程以制药行业的实例和插图为基础，充分考虑行业和产品的特殊性质。恭喜您发现这样一个独特的课程，课程中充满了来自制药市场的真实案例和故事。所有核心科学信息都有参考支持，便于您进一步阅读以扩展知识。 立即报名，祝您在学习过程中收获丰富的信息与启发！
This course is suitable for individuals who are seeking a better understanding and a clear view of practical & effective marketing strategies used by Pharmaceutical marketing experts in real life.The course is designed by a professional Pharmaceutical marketer carrying more than 14 years of practical experience from 5 multinational companies:Astrazeneca, Eli-lilly, Novartis, GSK & Sandoz.In addition to a wealth of scientific marketing knowledge.Creating this course as a blend between general marketing textbooks and practical Pharmaceutical experience will give you a unique perspective that is not available elsewhere.This course is divided into 2 sections.Section 1: Explaining 4 foundational strategic concepts and their applications:1- Product life cycle2- Forecasting3- Pricing4- ProfitabilityUnderstanding Those 4 concepts and how can they affect your strategic choices is a critical foundation that will immerse you in what experts do in multinational pharma companies.Section 2: The 4 strategy categories.1- Military based strategies2- Blue Ocean strategy3- New Launches 4 strategic choices4- Anti Generics strategyEnjoy a course that is fully designed on pharmaceutical examples & illustrations, that is fully considering the special nature of the industry & products.Since you are reading this description I want to congratulate you for discovering such a unique course that is full of real examples and stories from the pharmaceutical market.All the core scientific information is supported with references, so you can go and have further readings to expand your knowledge.Enrol now, I wish you a fruitful & informative journey!
