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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-for-real-estate-photographers/
课程评论：没有评论
课程名称：房地产摄影师的商业与营销战略 课程概述：本课程旨在为房地产摄影师提供一套全面的商业战略与营销计划，以帮助他们创建和发展自己的房地产摄影业务。课程分为几个模块，涵盖商业的重要方面。 市场概况：第一和第二讲讨论了房地产市场中房产供需失衡如何影响房地产摄影服务的需求，同时教你如何定义市场并建立市场份额。 客户档案：第三讲深入讲解如何深入了解客户档案，以及客户的预算、价值观和个人及公司价值观如何影响他们对你服务的选择。 市场调研与测试：第四和第五讲介绍市场调研与测试的方法，教你如何开发市场调研调查，同测试摄影服务以及进行竞争分析。 服务发展与定价策略：第六和第七讲将解释如何发展你的服务产品和建立定价策略，并提供前面课程中收集的资源。 数字与直接营销策略：第九和第十讲提供一系列数字及直接营销策略，帮助你接触潜在客户。 商业结构与财务：第十一讲概述如何设置商业结构，第十二讲则提供资金管理的建议，以及财务规划所需的简要财务要素概述。 商业机会：课程的最后部分概述了创业后可能探索的机会，例如雇佣员工和承包商、新产品开发及商业收购。 附带模板与资源：课程提供多种免费的模板，帮助进行市场调研、财务规划和营销活动，包括市场调查、竞争分析、营销行动计划及财务计划。 课程形式为幻灯片展示，方便学生在未来不同的业务发展阶段回顾某些讲座。讲座以慢节奏进行，但学生可以根据自己的学习速度调整讲师的语速。 值得注意的是，本课程专注于房地产摄影业务的商业与营销方面。如果您想学习房地产摄影技术和工作流程，建议参考本系列的第一门课程：《房地产摄影大师班》。 为什么选择我们？课程制作人Steven Ungermann是一位专业的房地产摄影师，成立了多个物业市场营销和房产科技领域的公司。他于2009年在大学学习期间创办了自己的房地产摄影业务，并将其发展成一个六位数公司，服务于世界上一些最大的商业和住宅房地产特许经营以及精品代理和房地产开发商。 在2019年，他创办了Haus Photo Media，旨在为摄影师提供教育资源，帮助他们启动和发展自己的房地产摄影业务。
Business & Marketing Strategy for Real Estate PhotographersThis course provides a blueprint for setting up and growing your real estate photography business through an effective business strategy and development of an effective marketing plan. The course has been divided into several modules to cover the most important aspects of the business.Market OverviewLectures one and two discuss how under and oversupply of properties in the real estate market influence the demand for real estate photography services. You will also learn how to define your market and understand how to establish your share of the market.Client ProfileLecture three covers, in detail, how to develop a strong understanding of your client profile and how their budget, values, and personal and company values affect their decision to use your services.Market Research & TestingMarket research and testing are explained in lectures 4 and 5, where you will learn how to develop a market research survey, test your photography services, and perform a competitive analysis using the template provided.Service Development & Pricing StrategyLectures 6 and 7 will explain how to develop your service offering and establish your pricing strategy using the resources collected in the previous lecture.An overview of how to develop your portfolio is covered in lecture eight along with how to present your images to potential clients through a website for your business.Digital & Direct Marketing StrategiesA comprehensive list of digital and direct marketing strategies are provided in lectures 9 and 10 to assist you in reaching out to potential clients for your business.Business Structure & FinanceLecture 11 provides an overview of how to set up your business structure, and in Lecture 12 you will be provided tips on funding your business, in addition to a brief overview of the financial components needed to complete the financial plan templates. Business OpportunitiesThe final part of the course outlines potential opportunities to explore after your business is established, such as hiring staff and contractors, new product development, and business acquisitions.Included Templates and ResourcesThe course includes several free templates to help with market research, financial planning, and marketing activities;Market SurveyCompetitor AnalysisMarketing Action Plan Financial PlansThe course is delivered in slide-show format to make it easier for students to refer back to certain lectures in the future at different stages of their business growth. Please preview the course samples before enrolling in the course to see if the delivery style suits your desired method of learning. The lectures are delivered at a slow, comfortable pace, however, feel free to speed up or slow-down the instructor's voice to go at your own speed.Please note this course focuses on the business and marketing aspects of a real estate photography business. If you wish to learn about real estate photography techniques and workflow practices, please refer to our first course in this series; The Real Estate Photography Masterclass.Why Learn From Us?The course producer; Steven Ungermann, is a professional real estate photographer and founder of multiple businesses in the fields of property marketing and proptech. Recent accolades include being listed in the Anthill 30 under 30 list and being named a finalist in the Broadcasting & Television 30u30 Awards and the Australian Small Business Champion Awards.He started his real estate photography business in 2009 while studying at university and grew it into a 6-figure company servicing some of the world's largest commercial and residential real estate franchises in addition to boutique agencies and property developers. In 2019 he founded Haus Photo Media, to provide photographers with educational resources such as this course, to help start and grow their own real estate photography business.
