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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-for-entrepreneurs-how-to-win-customers/
课程评论：没有评论
课程名称：企业家营销策略：如何赢得客户 课程概述：本课程专为从事市场营销活动的企业家和商业老板设计，特别适合那些肩负首席营销官职责但感到困惑的人。课程帮助您审视市场推广活动，明确战略方向和具体营销目标。以时下流行的数字营销为背景，课程探讨了为什么许多公司无法有效开展营销，以及如何持续赢得客户。 在课程中，您将学习到创建成功营销策略的六个简单步骤，重点是了解目标客户，避免昂贵的营销失误，从而实现可持续的商业成功： 1. 定义目标客户 2. 确定客户期望实现的目标 3. 识别客户的痛点与获得收益 4. 进一步加深客户理解 5. 创造客户价值 6. 通过吸引的信息和首选渠道进行市场营销 课程还将探讨常见的营销误解和针对性策略，如人口统计、地理、心理及保龄球策略，帮助您建立完美的客户档案。通过结合客户见解、产品与服务以及竞争情报，您将形成独特的价值主张和客户价值图。在课程结束时，您将能够制定有效的营销策略，赢得新客户并建立客户忠诚度。 课程除了讲授内容外，提供终身更新的访问权限和快速友好的支持。课程由具有丰富创业经验的营销顾问教授，旨在为您提供实用的营销工具，助力商业增长。 如果您准备好提升您的营销技能，欢迎点击“立即购买课程”按钮，让我们开始这一旅程！
Are you an entrepreneur working on marketing activities?Are you a business owner stretching to cover a CMO's job?You may have been relying on your team or contractors to run marketing, but you are unsure if they are on the right track.When you honestly review your go-to-market activities, you may feel there is no strategic direction and no concrete marketing objectives.If any of these apply to you, this course is for you.This course, "How to Win Customers - Marketing Strategy", is ideal for entrepreneurs and business owners who want to gain more marketing expertise. I designed this impactful learning program based on the proven marketing techniques that Fortune 500 companies use. It's easy to follow and simple to apply. It includes over ten lectures, videos, presentations, quizzes, and a series of downloadable worksheets guaranteed to change the way you approach marketing.With digital marketing's advancement nowadays, almost everyone can quickly launch a Facebook ad, an Instagram marketing or a Google ad campaign, but why does marketing perform for so few companies?How can you win customers continuously?The course emphasizes the importance of understanding target customers to avoid costly marketing mistakes and produce sustainable business success. It outlines six simple steps to create a winning marketing strategy and highlights an easy-to-follow way to develop competitive customer values.We will discuss the step-by-step customer-centric marketing strategy framework:Define Target CustomerIdentify what customers hope to accomplishSpot customers' pains & gainsHow to further enrich customer understandingHow to create Customer ValuesMarket with enticing messages & preferred channelsThe course covers common marketing misunderstandings and explores targeting strategies such as demographic, geographic, psychographic and the Bowling Pin strategy. We look into ways to enrich customer insights with customers' needs, motivators, barriers, and buying process players to develop a perfect customer profile. We combine customer insights, product & service offerings and competitive intelligence to generate a unique value proposition and a customer value map. At last, we use customer-preferred tones and channels to create a winning marketing strategy. There will be practical tips on marketing execution, including defining campaign objectives, rapid iterations, and testing. The customer-centric marketing strategy framework is flexible and simple to apply.By the end of the course, you will be able to:Win new clients and build customer loyalty by developing the perfect customer profile based on in-depth customer insights.Get ahead of your competitors by demonstrating the unique competitive advantages that your prospects desire.Create a winning value proposition and a strategic framework to grow your business sustainably.Evaluate your marketing tactics through the lens of your target customers to improve marketing effectiveness and business success.Apply the best methods to reach and engage prospective customers to achieve your business goals.The goal of this course isn't to teach you everything there is to know about Marketing. Instead, I will show you a proven framework and some of the most powerful marketing tools to empower you to grow your company.You'll Also Get:Lifetime Access to course updatesFast & Friendly Support in the Q & A sectionAbout your instructor:I am a Business & Marketing Consultant with successful startup experience. My clients are owners of startups and small & medium businesses in North America and worldwide. Before my entrepreneurial journey, I was in the corporate world, where I gained hand-on knowledge of how Fortune 500 companies operate. I launched a profitable online business six years ago with funding from angel investors. I have been in your shoes and understand the challenges of starting your own business.Over the past few years, I have helped entrepreneurs and small & medium business owners to jumpstart their ventures. But above all that, I am passionate about helping other entrepreneurs realize their dreams and be successful. And that is why I have decided to create this course.You're about to learn a skill that can help you take your business to whole new levels.So, what are you waiting for?Click the "Buy this course now" button, and let's begin this journey together!
