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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-for-designers/
课程评论：没有评论
课程名称：设计师的营销策略 概述：本课程旨在帮助设计师更成功地与市场客户和同事合作。该课程分为三个主要部分。第一部分是进入营销思维。本部分为入门级别的营销介绍，奠定了营销中的关键术语、方法论和当前存在的挑战，这些知识将为后续课程提供基础。建议那些不太了解营销的人特别注意这一部分，以便从课程中获得最大价值。 第二部分将专注于理解顶尖的营销策略。这一部分将深入探讨营销和创意内容策略的核心。在这里，讲师将分享当前最流行的营销策略，以及设计如何与这些策略相结合。每节课将对单一营销策略进行剖析，确保学员理解该策略的存在理由、实施方式以及成功的衡量标准。随后，讲师将举例说明对于每种策略来说，哪种设计内容最为有效，以及如何确保你的设计在每个重点领域内取得成功。通过掌握这些技巧，学员将能够识别适合市场营销活动的视觉策略，并增强与营销人员的协作能力等。 最后一部分将涵盖视觉策略的关键组成部分。在对关键术语和策略有透彻理解后，学员将能够建立自己的视觉内容营销活动。本部分将通过实际案例，带领学员从头到尾深入了解视觉营销活动战略的关键组成部分。讲师将分析项目的初始简报、识别的解决方案及其背后的方法论，让学员能够运用所学知识自主开发营销活动。 在整个课程中，有一系列挑战来检验学员从前面的课程中获得的知识。建议在进入下一部分之前，完成每个挑战，以确保知识的持续积累。课程中还提供了一系列可供参考的练习文件，学员可通过视频下方的“显示全部”链接下载这些文件。 现在，毫无疑问，让我们开始设计师的营销策略课程吧！
This course has been created to empower designers who are hoping to work more successfully with marketing clients and colleagues. This course is broken into three primary sections as follows. Part one, getting into a marketing mindset. This section of the course provides an entry-level introduction into marketing. It is meant to lay a foundation of key terms, methodologies, and challenges that exist in marketing today. And will inform the remainder of the course. To ensure you get the most value out of this course, I suggest that anyone who doesn't live, eat, and breathe marketing pay attention to this section. Part two is going to focus on understanding top marketing strategies. Now, this section of the course is where we'll start getting into the meat of marketing and creative content strategies. Here I'm going to share the most popular marketing strategies that exist today and how design touches each of them. This section will be formulaic in nature, with each lesson dissecting a single marketing strategy; ensuring that you understand why the strategy exists, how it's implemented, and how to measure success. Following this explanation, I will provide examples of the types of content design that work best for each strategy and how to ensure your design delivers success within each focus area. By understanding these tactics, you'll be able to help identify the right visual strategies for marketing campaigns, feel empowered to collaborate with marketers in need, and so much more. The final part of this course will cover the key components of a visual strategy. Once you've gained a thorough understanding of key terms and strategies. building your own visual content marketing campaign will be within your grasp. In this section of the course, I'll dive into the key components of a visual marketing campaign strategy by walking you through a real-life campaign from start to finish. I'll dig into the original brief, the solutions identified, and the methodology behind those solutions. This will allow you to take everything you've learned to develop marketing campaigns on your own. Now, throughout the course, there will be a series of challenges to test what you've gleaned from prior lessons. I highly suggest you complete each challenge before moving onto the next section as this will ensure you continue to build from one section to the next. You'll also find a series of exercise files that you can reference throughout the course. To access those, simply click on the link Show All next to Exercise Files below this video. A popup will appear with a zip file for all files. Simply choose to download the files. And they'll download right to your computer so you can unzip and view. And now, without further ado, let's get started with marketing strategy for designers.
