|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-for-business/
课程评论：没有评论
课程名称：商业营销战略：完整大师指南 课程概述：本课程由马尔科姆·麦克唐纳教授主讲，他是超过50本书籍的作者，包括畅销书《营销计划：如何准备、如何获利》。课程内容经过更新，包括利用SWOT分析推动营销成功的部分，帮助学员更好地理解并应用这一关键的战略工具。课程将教您如何准备战略营销计划，确保您的市场战略有效并能被纳入计划中。 课程共分为10个模块，逐步拆分工作内容，使学员全面了解如何制定出色的市场战略，并将其与战略营销计划联系起来。每个模块都提供了必备的原则、工具、模板和可执行的行动方案，帮助学员将理论应用于实际，实现目标。 本课程还特别强调量化价值主张的重要性，研究显示只有5%的公司能财务量化其价值主张，而这一能力将使您的公司在竞争中脱颖而出。即便是差异化不明显，量化利益也能为您带来竞争优势。本课程适合任何希望深入理解价值的人，尤其是与商业对商业（B2B）客户打交道的专业人士。 完成本课程后，学员有潜力通过将产品或服务的价值转化为具体的经济利益，为客户的利润贡献成千上万的额外收入。 8个战略营销大师班将由马尔科姆·麦克唐纳（全球顶级MBA院校采用的营销书籍销量超过50万本的作者）、史蒂文·W·埃里克森（帕克汉尼芬战略营销副总裁）、埃德·布拉德福德（商业游戏化战略家）及伊恩·邓巴（市场细分专家及作者）共同授课，回答您的重要问题：您的业务是否因市场增长而蓬勃发展，还是因为您的策略运作良好？ 本课程还将介绍以下核心内容： - 关键账户管理：如何分类和管理最佳客户 - 市场细分：产品发布的首要问题 - 高级市场细分：如何从细分中获得最佳效果 - 营销计划生成与实施：创建和执行有效的营销计划 - 营销问责制：您的营销活动是否盈利？ - 战略游戏化：如何利用游戏创造竞争优势 - CEO应向营销团队提问的十个问题：使营销成为公司战略的一部分 通过参与此课程，您将获得丰富的知识和实用的工具，帮助您在各种市场条件下实施有效的营销策略。
JUST UPDATED:Using SWOT Analysis to drive Marketing Success:This section will help to get the best from a key and often misunderstood tool in preparing your Strategy and your Marketing Plan. How to prepare a Strategic Marketing Plan: In order to write a proper strategic marketing plan, you first need to have a good market strategy to be captured in the plan.Prepared and presented by Professor Malcolm McDonald, author of over 50 books including the best seller Marketing Plans: How to Prepare Them, How to Profit From Them, this course covers the key points of how to develop a great strategy and link it to a great strategic marketing plan.It contains 10 modules that break down the work into manageable pieces and which will give you a full understanding of how to do it and profit from it. Each module contains essential principles, tools, templates, and actions that will help you apply the ideas and achieve your goals.Quantified Value Propositions: Our research shows that only 5% of companies have financially quantified Value Propositions and developing them will differentiate your company. Even if you have little differentiation, the very act of financially quantifying the benefits will give you an advantage over your competitors.This course is for anyone interested in understanding value more deeply and especially for anyone dealing with customers in the business-to-business (B2B) sector.We are confident that by completing this course you will have the potential to earn thousands of extra dollars from customers by translating your offers into solid monetary terms that demonstrate the real contribution you make to their profitability.8 Strategic Marketing Masterclass: From prof. Malcolm McDonald (Seller of more than 500.000 Marketing Books adopted in Top MBA Universities worldwide), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author). Will answer your most compelling question: Is your business thriving because the market you are selling to is growing OR because your strategy is working well?Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. The real companies are able to thrive in ANY market condition because they KNOW how to implement STRATEGIC marketing tactics. From Top Marketing Experts the best marketing strategy for your business Key Account Management = to find how to classify and manage your best customers Market Segmentation= the first question you should ask when you launch a productAdvanced Market Segmentation= how to get the best from your segmentationMarketing Planning= how to generate an effective marketing plan Marketing Planning Implementation= how to implement an effective planMarketing Accountability= is your marketing profitable?Gamification of Strategy = how to use game for create competitive advantageTen Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company
