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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-development/
课程评论：没有评论
课程名称：市场营销策略开发：从人群中脱颖而出 概述：在数字营销日益变化的环境中，成功的关键在于拥有强大的数字营销策略。本课程将揭示成功的秘密，帮助你有效地与受众建立联系，从社交媒体、搜索引擎优化到电子邮件营销和内容创作，适用于任何企业或品牌。无论你是经验丰富的营销人员，还是刚刚入门的新手，本课程都将指导你掌握数字营销的基础，并帮助你制定出能驱动结果的成功数字营销策略。 课程内容为3.5小时的实用指南，涵盖六个关键步骤： 第一步：竞争分析和目标市场选择。你将定义竞争对手的优势、劣势以及市场的细分。 第二步：目标受众分析。通过创建目标受众肖像，深入了解他们的人口统计、心理特征、需求和痛点。 第三步：品牌或产品的独特性定义。明确产品特点和优势，制定独特的销售主张。 第四步：市场营销组合开发。为你的产品定义市场营销组合，尝试不同的市场营销组合方法。 第五步：战略营销渠道选择。识别与你产品相关的沟通渠道，建立全渠道方式以达到目标受众。 第六步：预算、分析和结果测量。了解分析绩效的关键绩效指标（KPI），掌握营销预算的形成及投资回报率（ROMI）的预测。 该课程由经验丰富的技能提升学院团队讲授，他们在数字营销和教育领域拥有超过15年的经验。课程内容得到了在LG、华为、三星等知名品牌工作的行业专家的支持。 课程包括： - 理论内容：3.5小时的讲座，结合丰富的实际案例。 - 实践材料：测验、清单、PDF文档、模板和任务，使课程更加互动和有价值。 - 反馈与建议：提供作业反馈以帮助改进。 - 24/7专家支持：随时解答问题。 - 终身访问课程及所有未来更新。 - 完成后获得证书。 该课程提供30天退款保证，让你在出行前无后顾之忧。准备提升你的数字营销技能并转变市场策略吗？立即注册，开始掌握数字营销艺术的第一步！
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