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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategy-consumer-brand-fmcg-cpg/
课程评论：没有评论
课程名称：消费者品牌的营销策略（FMCG/CPG） 课程概述：本课程将帮助您深入理解大型消费者品牌（快速消费品/消费品）所遵循的四种最常见的营销策略及其执行的不同。如果您寻求详细的学术理论，那么本课程可能不适合您。课程内容包括： 1. 营销策略的简要定义。 2. 大多数消费者品牌使用的四种实用营销策略。 3. 区分这四种策略的13个不同执行变量。 4. 每种策略的执行变量如何变化（因为仅仅说明策略是不够的，更重要的是您的具体行动和行为差异）。 在购买本课程之前，请观看“课程概述与结构”和“什么是营销策略？”以及其他免费的课程视频，以确保您清楚自己所支付的内容。如果您对英语和基本数学不够自信，那么本课程可能不适合您。您可以下载Excel格式的营销策略网格，作为评估竞争对手或制定策略执行变量的参考。 通过35分钟的视频，您将借鉴我们在全球一些最大的消费者品牌的营销和类目管理经验，已有20年以上的从业历史，涵盖发达市场和新兴市场。无论您是在大型消费品公司工作，还是与全球品牌竞争的小企业，抑或是在食品和消费品领域的新创企业，或是为消费者品牌提供咨询的管理和策略顾问，本课程都将增强您对FMCG/CPG营销策略执行实践方面的理解和能力。
This course will equip you with a good understanding of the 4 most common strategies followed by large consumer brands (FMCG/CPG) and how they differ in execution. If you are looking for detailed academic theory then this course is definitely not for you. In this course we will cover the following1. What is a Marketing Strategy? A very brief but simple definition2. The 4 practical marketing strategies used by most consumer brands3. What are the 13 different Execution variables which differentiate these 4 strategies4. How do the execution variables change for each of the four strategies (Because it is all nice and well to state the strategy, but what do you do or how do you behave differently)Please view the "Course Overview and Structure" and "What is a Marketing Strategy?" and other free course videos before purchasing this course so you are clear on what you are about to pay for.If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.You can download the Marketing Strategy Grid in Excel and use it as a guide when evaluating competition or framing the execution variables of your strategy..In about 35 minutes of video you will gain from our 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging markets. Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space or you are a management and strategy consultant advising consumer brands, this course will add to your understanding and capability on the practical aspects of executing marketing strategies in FMCG/CPG.
