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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-strategies-for-business-success/
课程评论：没有评论
**课程总结：面向成功的商业营销策略** 本课程旨在帮助您从零开始，制定一份切实可行的营销计划，充分利用企业现有资源，实现商业成功。 **核心内容：** * **营销基础定义:** 明确“营销”的含义，以及它对您业务的实际意义，为吸引和留住目标客户奠定基础。 * **精准客户定位:** 深入理解“选择性营销”原则，教您如何识别和聚焦核心客户群体，以更少的资源创造更大的销售额。课程将指导您区分“对的”客户和“错的”客户。 * **“戏剧性差异”模型:** 学习并应用此模型，找到您与竞争对手的关键区别，从而在市场中脱颖而出，赢得客户青睐。 * **避免常见错误:** 识别和规避企业在制定营销计划时容易犯的错误，并学习如何在吸引客户方面做得更出色。 **学习收获：** 学完本课程，您将能够： * 清晰地理解营销的本质及其对业务的重要性。 * 精准定位并吸引最适合您产品的客户。 * 掌握“戏剧性差异”模型，有效超越竞争对手。 * 避免常见的营销规划陷阱，优化资源配置。 * 制定出能够驱动公司盈利增长的有效营销策略。 本课程是任何希望提升营销策略、实现业务飞跃的企业主和营销领导者的必备指南。
Marketing is often seen as quite an ambiguous and vague concept that never really comes with a set game plan. Everyone seems to have a lot of marketing advice, and their own business marketing strategies, but how can you tell what's useful and what's not, especially when presented with such an overwhelming amount of information?This course works from the ground up, guiding you to create a marketing plan of action that will help you make the most of the resources your company has readily available.The course will start off with a basic definition of ‘marketing', and what that means for your business. This will come in useful when you begin to understand what sort of customer you want to attract, and more importantly what type of customer you want to retain.As proven by many ‘3-D businesses', the best strategies operate on a ‘choose ‘em or lose ‘em' principle. If you aren't marketing to the right type of person, you aren't going to generate a lot of sales. However, by marketing to the perfect customer type, you only need a fraction of your resources to generate the same amount of sales. This course will show you exactly how to make this divide between the right customer and the wrong one.This course will also run you through the ‘Dramatic Difference' model, and how you can apply it to take a significant step towards overtaking your competitors. After all, if you're doing everything your competition brands are doing, why would your customers ultimately choose you?By running through some easy mistakes that businesses make when designing their marketing plan, and how you can go that extra mile when attracting customers, this course is a fool-proof guide for any business owner or marketing leader looking to buck the trend and catapult their company towards profitable growth. Enrol now to take your business marketing strategies to the next level.
