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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-skills-h/
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课程名称：市场营销技能 概述：欢迎参加完整的市场营销技能课程。掌握市场营销的艺术、建立战略、B2B技能、潜在客户生成等。没有人天生就是营销人才，但任何人都可以通过学习本课程来掌握这项技能。本课程对初学者、毕业生及其他对市场营销/销售感兴趣的人非常有用。 课程内容概述： - 成功的市场营销是什么？ - 理解客户 - SWOT分析与市场营销 - 市场细分 - 市场组合 - 市场战略与研究 - 使用市场营销技巧 - 广告 - 如何使广告技巧有效？ - 电子邮件营销 - 新闻通讯、电子新闻通讯及企业宣传册 - 网站、博客及病毒营销 您将学习到帮助增强市场营销技能的成功策略，包括： - 理解和了解客户的需求 - 拥有能够快速响应变化的灵活商业模式 - 与客户有效沟通以赢得更多业务 诸多提示： - 关注市场和竞争对手，了解更广泛市场中的动态。掌握可能影响您业务的趋势和发展。 - 将客户划分为具有相似特征的不同群体，以便更有效地针对他们，从而提高销售效率，避免在不可能购买的客户身上浪费资源。 课程结构： 本课程由14个视频课程组成，包括大量的DIY练习和其他测试，以检验您的理解和知识。内容互动有趣，使用简单易懂的语言解释概念。此外，市场细分和市场组合等重要概念讲解得非常清晰。还详细阐述了各种广告媒体在产品或服务营销中的应用。 如果您准备好开始市场营销您的产品或服务，何必再等？立即点击注册按钮，尽快加入我们吧！
Welcome to the Complete Marketing Skills Course.Master the art of Marketing, Building Strategy, B2B Skills, Lead Generation etc.Nobody is born as a marketing person. But at the same time, anyone can master this skill after reading this course.This course is very useful for freshers, graduates and others who are interested in marketing/sales.What is taught in this course?What is successful marketing?Understanding customersSWOT analysis and marketingUnderstanding market segmentationUnderstanding market mixMarketing strategy and researchUsing marketing techniquesAdvertisingHow to make advertising techniques work?Email marketingNewsletters, E-newsletter and corporate brochureWebsites, blogs and viral marketingYou can winning strategies which helps in improving your marketing skills. The winning strategies include:-Understanding and knowing what your customers wantHaving a flexible business model which can respond quickly to the changesCommunicating with them in an effective manner to win more businessNot something you can pickup today and get results from tomorrowTips:-Keep a track of your market and your competitors. Be aware of what happens in the wider marketplace. Gain knowledge about the trends and developments, which could affect your business.To understand your customers, divide them into various groups with similar characteristics. This is one of the ways to target them effectively. It becomes easier for you to sell more to them and you can avoid throwing money chasing customers who are unlikely to buy from you.The course consists of the following:-There are 14 video lessons in this course which consists lots of DIY, various other exercises to test your understanding and knowledge. The entire course is very interesting and interactive and simple language is used to explain the concepts.Apart from the above topics, other important concepts like Market Segmentation and Marketing Mix is explained well.The various types of Advertising Media used to market the product or services is elaborately covered.If you are ready to start marketing your products or services, what are you waiting for?Just Click on the Enrol button and join soon!!!
