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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-research-strategy/
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课程名称：市场研究与策略 课程概述：欢迎参加市场研究与策略课程，这是市场营销学生和企业主获得营销策略的终极指南。本课程的副标题为“市场细分、规划与营销组合的应用”，总结了您在这门全面课程中将学习的内容。我们的课程旨在帮助您理解在战略层面上企业所使用的实用技术。无论您是有商业构想的创业者，还是想深入了解市场研究的人，这门课程都是理想选择。 您将学习市场营销的基础知识，包括如何进行和结构化市场研究、市场细分、营销组合以及营销规划。市场营销的关键原则之一是“了解客户想要什么并满足他们”，而这正是我们课程的重点所在。我们将教授您多种研究技术，以帮助您洞察客户需求，并利用这些信息来提升业务绩效。 我们的课程具有高度的实用性，提供了一个工作簿供您填写，帮助您整理笔记。我们鼓励您心中有一个业务或商业想法，以便将内容应用于实际情况。课程大约需要2到3小时完成，不包括您可能自行进行的实际研究。课程包含一系列讲座，结构安排为您可以观看每个讲座，填写工作簿，完成任务，然后进行下一讲座。 本课程不仅限于对客户进行市场研究，还可以用于内部调查，比如员工满意度、供应商评估和竞争对手分析。这使得它成为每位企业主和市场营销学生都应掌握的战略工具。 不要错过学习实用市场技术的机会，这将帮助您提升业务绩效。立即加入我们的市场研究与策略课程，迈出成为营销专家的第一步。该课程适合各种技能水平的学习者，从初学者到有一定市场营销和商业经验的人士。不论您是启动新业务，还是希望提升现有业务，这门课程都将为您提供宝贵的见解和实用工具，助您成功。
Welcome to the Marketing Research & Strategy course, the ultimate guide for marketing students and business owners who need a marketing strategy. Our course subtitle, Segmentation, Planning and Applying the Marketing Mix, sums up what you'll learn in this comprehensive course. Our course is designed to help you understand practical techniques used in business on a strategic level. It's perfect for those who have a business idea or want to learn more about market research. We'll cover the fundamentals of marketing, including how to conduct and structure market research, market segmentation, the marketing mix, and marketing planning. One of the key principles of Marketing Fundamentals is to 'find out what the customer wants' and 'give it to them' - and this is where our course comes in. We will teach you different techniques to carry out research that will help you understand your customers' needs and how to use that information to improve your business performance.Our course is unique because it is highly practical. We have included a workbook for you to fill in, so you can keep your notes organized. We encourage you to have a business or business idea in mind so that you can apply the content to something real. The course will take approximately 2-3 hours to complete, excluding any actual research that you might do for yourself. There is a series of lectures, and the course is structured so that you can watch each lecture, fill in the workbook, complete the task, and then move on to the next lecture. This course is not just about conducting market research on customers. It can also be used internally, on staff, to gauge happiness levels, on suppliers, and for competitor analysis. This is why it's a strategic tool that every business owner and marketing student should know.Don't miss out on this opportunity to learn practical marketing techniques that you can use to improve your business performance. Join our Marketing Research & Strategy course today and take the first step towards becoming a marketing expert. The course is designed to cater to a wide range of skill levels, from beginners to those with some experience in marketing and business. Whether you are starting a new business or looking to improve your existing one, this course will provide you with valuable insights and practical tools to help you succeed.
