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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-research-for-profit/
课程评论：没有评论
课程名称：市场调研：支持您的市场决策 概述：本课程已更新，特别加入了CHAT GPT用于市场调研的内容。我们旨在帮助您掌握利用人工智能/CHAT GPT来提升市场调研的知识和技能。课程提供了详尽的幻灯片，包含精确的提示，指导您完成各种任务，如收集和展示公开数据、创建买家画像、识别竞争对手以及发掘尚未开发的市场机会。在我们的指导下，您可以自信地加速市场调研，保持竞争优势。 课程内容涵盖350多页的全面幻灯片，详细介绍市场调研及数字营销调研。随着互联网的发展，信息爆炸导致一些误解，认为所有所需信息都能通过谷歌找到。然而，支持市场决策的专业方法需要本课程所涵盖的技能。课程提供了市场调研的逐步实践指导，帮助参与者建立一个系统化的方法来构建能够支持商业决策的全貌，从而为业务发展和营销策略打下基础。 数字营销调研是任何公司的重点，无论规模大小，了解客户的想法、市场的发展和竞争对手的动态至关重要。通过学习本课程，您将能够回答以下关键问题： 1. 在多设备多任务的世界中，您了解客户是如何应对这些挑战的吗？ 2. 数据分析告诉我们客户如何使用您的网站？ 3. 他们是否关注隐私问题？ 4. 他们使用哪些社交媒体，使用方式是怎样的？ 5. 您是否理解客户的心理？ 数字营销调研使这一切成为可能，而无需花费巨额资金！
++NOW UPDATED WITH CHAT GPT FOR MARKETING RESEARCH++Our presentation is designed to empower you with the knowledge and skills to leverage AI/CHAT GPT for turbocharging your marketing research. Our comprehensive slides offer precise prompts to guide you through various tasks, such as collecting and presenting publicly available data, creating buyer personas, identifying competitors, and uncovering untapped market opportunities. With our guidance, you can confidently accelerate your marketing research and stay ahead of the curve.SECTION 7 COMPLETE SLIDE SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE.Want to discover the inner Extra Profit in any Business? Then this is the course for you.With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course. The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.DIGITAL MARKETING RESEARCHContinuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.After this course you will be able to answer the following key-questionsIn a world of Multi-Device Multi-Tasking, do we know how your customer deals with all of this?What Analytics is telling us about how our customers are using your website?Are they concerned about Privacy?What Social Media do they use most, and how?Do you understand the Psychology of your customers?Digital Marketing Research has made all of this possible without spending a fortune!
