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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-psychology-the-art-of-ethical-persuasion/
课程评论：没有评论
**营销心理学：道德说服的艺术** 这门 Coursera 课程将教授您如何运用心理学原理，在购买过程的每个阶段与目标市场建立联系，从而提升销售额并建立牢固的客户关系。课程的核心目标并非诱骗消费者购买不需要的商品，而是深入理解消费者的购买行为、动机和需求。 通过学习，您将： * **掌握基础心理学知识**，了解心理学原理在营销中的重要性。 * **发现心理学如何影响购买过程**。 * **学会运用基于关键心理学原理的营销策略**，并针对您的市场选择最恰当有效的方法。 本课程将帮助您更深入地理解您的潜在客户和现有客户的思维方式，从而更有效地满足他们的需求。加入我们，学习如何聪明、熟练且合乎道德地运用心理学来吸引和互动消费者，并驱动他们购买。
Learn how to use principles of psychology to connect with your target market at each stage of the buying process, thereby driving increased sales and building strong customer relationships. The purpose of using psychology in marketing is not to try and trick people into buying things they don't need (although many marketers use psychology to that end). Rather, the goal is to better understand consumer's buying behaviour, motivations and needs, and that is what this course will teach you. You will gain a better understanding of how your prospects and customers are thinking and this will allow you to respond more effectively to their needs. By enrolling in this course, you will: Gain an understanding of basic psychology and why psychological principles are so important in marketingDiscover how psychology influences the buying processBe able to employ marketing tactics, based on key psychological principles, that are most appropriate and effective for your market Join me in this course and learn how to use psychology smartly, skillfully and ethically to attract and engage consumers, and compel them to buy.
