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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-psychology-neuromarketing-consumer-research-consumerbehavior/
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课程名称：市场心理学 2.0 硕士课程 课程概述：市场研究与市场战略 2.0硕士课程将深入探讨市场研究与市场战略的动态发展，以市场心理学的有效整合为核心。参与者将全面了解推动当代商业环境中成功营销活动的先进原则和实践。 模块内容： 模块 1：理解市场心理学 2.0 探索市场心理学 2.0 的基本理论及其在现代营销战略中的关键作用，揭示为何这一心理学视角对有效市场研究与战略开发至关重要。 模块 2：市场心理学的战术、概念与效果 深入了解构成市场心理学 2.0 基础的各类战术与概念，分析这些策略对消费者认知、偏好及决策过程的影响。 模块 3：市场心理学与消费者行为之间的联系 考察市场心理学与消费者行为之间复杂的关系，理解心理学原则如何影响消费者选择并塑造市场趋势。 模块 4：市场心理学的理论、实践、颜色与社交媒体 通过探讨市场心理学的实际应用，弥合理论与实践之间的鸿沟。深入了解颜色的战略运用以及社交媒体对消费者心理的影响。 模块 5：市场心理学与虚拟现实 探索市场心理学与虚拟现实的前沿交集，理解如何利用沉浸式体验增强营销策略并以创新方式吸引消费者。 模块 6：成为一名市场心理学家 发现成为一名高效市场心理学家的路径。本模块提供实际见解、技能发展策略和职业指导，助力有志于在这一日益增长领域中脱颖而出的人士。 主要学习主题： 1. 市场心理学 2.0 的定义及其重要性 2. 市场心理学的战术、概念及效果 3. 市场心理学与消费者行为的关系 4. 市场心理学的理论、实践、颜色和社交媒体 5. 市场心理学与虚拟现实，以及如何成为市场心理学家 6. 领域专业化及销售和市场角色 7. 激励结构与动机 8. 心理定价策略 9. 定价策略的实施与优化 10. 绿色营销与消费者行为 现在就报名，今天就开始学习吧！通过本课程，参与者将掌握利用市场心理学 2.0 的知识和技能，制定针对不同产业的有效市场研究和营销策略。
Master Course in Market Research and Marketing Strategy 2.0This comprehensive course delves into the dynamic and evolving landscape of Market Research and Marketing Strategy 2.0, focusing on the crucial integration of marketing psychology. Participants will gain a deep understanding of the advanced principles and practices that drive successful marketing campaigns in the contemporary business environment.Module 1: Understanding Marketing Psychology 2.0 Explore the fundamentals of Marketing Psychology 2.0 and its pivotal role in modern marketing strategies. Uncover the reasons why this psychological approach is crucial for effective market research and strategy development.Module 2: Tactics, Concepts, and Effects of Marketing Psychology Delve into the various tactics and concepts that form the foundation of Marketing Psychology 2.0. Analyze the effects of these strategies on consumer perceptions, preferences, and decision-making processes.Module 3: The Connection between Marketing Psychology and Consumer Behavior Examine the intricate relationship between marketing psychology and consumer behavior. Understand how psychological principles influence consumer choices and shape market trends.Module 4: Theory, Practice, Colors, and Social Media of Marketing Psychology Bridge the gap between theory and practice by exploring real-world applications of marketing psychology. Gain insights into the strategic use of colors and the impact of social media on shaping consumer psychology.Module 5: Marketing Psychology and Virtual Reality Explore the cutting-edge intersection of marketing psychology and virtual reality. Understand how immersive experiences can be harnessed to enhance marketing strategies and engage consumers in innovative ways.Module 6: Becoming a Marketing Psychologist Discover the pathways to becoming a proficient marketing psychologist. This module provides practical insights, skill development strategies, and career guidance for individuals aspiring to excel in this exciting and growing field!By the end of this Master Course, participants will be equipped with the knowledge and skills needed to leverage the power of Marketing Psychology 2.0 in crafting effective market research and marketing strategies for diverse industries!In this master course, I would like to teach the 10 major topics.1. What marketing psychology 2.0 is and why it's important2. Tactics, concepts, and effects of marketing psychology3. What's the connection between marketing psychology and consumer behavior?4. Theory, practice, colors, and social media of marketing psychology5. Marketing psychology and virtual reality and How do I become a marketing psychologist?6. Field Specialization and Sales and Marketing Roles7. Incentive Structures and Motivation8. Psychological Pricing Tactics9. Pricing Strategy Implementation and Optimization10. Green Marketing and Consumer BehaviorEnroll now and learn today!
