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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-psychology-from-the-inside-out/
课程评论：没有评论
课程名称：从内到外的市场心理学 课程概述： 欢迎参加《从内到外的市场心理学》课程，这是一个旨在增强您个人及商业品牌说服力的在线和离线课程。该课程最近获得了22个持续专业发展（CPD）学时的认证，为您的简历和职业机会提升了价值。如果您需要CPD证书，需提交所有作业并接受评估。本课程主要面向正在经营或希望创办企业的学生。 在这个课程中，您将学习到32个市场心理学概念，并能够将其应用于个人品牌和商业品牌。课程强调，从个人品牌出发，成功的决策是基于无意识的心理活动，了解这一点是更有效说服他人的关键。个人品牌与商业品牌同样重要，保持一致性有助于吸引客户并增强人际关系。 课程内容包括： - 答题环节，帮助您自我评估是否适合该课程； - 各种推销和激励技巧，以增加销售和社交媒体参与度； - 线下和线上市场营销的平衡，强调在疫情后的竞争优势； - 实用的案例研究、模板及额外阅读材料。 课程还特设了一个私密的Facebook小组，供学生交流和分享进展，您将获得更多案例和模板。每个概念后都有作业，帮助您将学习转化为实际应用，增强您的个人和职业生活的影响力。 教授背景： 讲师拥有市场营销及执行教练高级研究生资格，且在市场营销领域拥有30年的经验，曾与多家知名企业合作。课程汇聚了丰富的资源和实用技巧，助您在市场心理学方面取得显著进展。 感谢您阅读课程介绍，期待您在这个令人兴奋的主题上取得成功！
Welcome to Marketing Psychology from the Inside Out: The course to superpower your personal and business brand persuasion ONLINE and OFFLINE. My course has recently been accredited with 22 CPD HOURS (Continuous Professional Development) recognition, which means you are on a professional course. This will instantly boost your CV, your career opportunities and enhance your personal brand. If you would like a CPD certificate, all your assignments will need to be submitted and individually assessed. Please contact me for further details via the Facebook Group.Please note, this course is intended for students who are in business or looking to start a business. Please answer these ten easy questions:Are you a Small Business Owner, Freelancer, Entrepreneur or other Professional (BOFEP)?Would you like to motivate, inspire and persuade people into taking YOUR desired action e.g. increase sales?Would you like to be more irresistible and influential ONLINE and OFFLINE?Do you wish you could SUPERPOWER your powers of persuasion, both ONLINE and OFFLINE?Do you wish you could motivate people to be as excited as you about your vision and ideas?Do you wish you could negotiate better deals?Do you wish you could increase your social media engagement?Do you ever wonder how some people just 'have it' on the business-networking floor?Do you wish you could improve your impact in meetings?Do you wish that people always said YES?If you can answer YES to at least five of these questions, then this course is designed for you, and it is my mission that by the end of this course, people will always say YES to you. By the end of this course, you will learn 32 marketing psychology concepts and be able to apply them to you and your business. I take marketing psychology concepts one step further by applying them from the inside out: to your personal brand, your business brand, your customers, and leads. Everything flows from your personal brand and the decisions you make are from your unconscious with is 95% of your mind. We need to tap into your mind first to be more successful when tapping into the minds of others.Why should you do this course? It's called inside out because our personal brand is as important as our business brand when attracting new customers. If we say one thing and our business says something different, we will come across as fake. It will give you more confidence in building relationships. I teach marketing psychology to help you become irresistible!Once you have enrolled in this course, you will be able to download SUPERPOWER questions to tap into your customers and leads. You will have instructions to explain how to get the most out of your SUPERPOWER session! There are lots of lectures in this course. Free to skip through and complete the courses which are of most interest to you. If you are new to Udemy, keep the same link, email address handy which you can use to log in anytime, and you will land on the place you previously left.Throughout this thought-based course, I give equal priority to offline and online marketing because offline is as important as online. This course has been written during the Covid-19 pandemic, and therefore it will give you a huge competitive advantage as we navigate through and beyond these difficult times.I've been teaching for The Chartered Institute of Marketing L3 and L4 for several years and have received commendations for teaching and results achieved by students. I've also been delivering training workshops for as long as I can remember, and I have listed a few testimonials at the end of this intro. I'm qualified to Postgraduate (Masters) Level 7 in both Marketing and Executive Coaching/Mentoring. I'm a Fellow of the Chartered Institute of Marketing and a Fellow of the Institute of Leadership and Management. This means that everything you are learning is the latest, essential information for marketing and managing your business. I've been running my own marketing business for 20 years working with businesses like Suzuki GB Plc, Stagecoach Bus Group Plc, McLaren Automotive, Mind charity, and lots of small businesses and consultancies too. Before setting up in business, I worked with lots of consultancies. I decided to take my 30 years of marketing experience and share it with the world on Udemy. The course is crammed with resources, case studies, templates, and extra reading - from the world's leading businesses through to a few of my own personal stories to demonstrate how the marketing psychology techniques work. I have also created a private Facebook Group for students to swap stories and progress. I will be sharing further examples and templates on this group, so everyone can continue growing.During this course, the word 'customer' is an umbrella term for anyone you currently have a relationship with. These include real customers, business partners, your boss, employees, and other stakeholders - anyone you want to motivate, inspire and persuade taking YOUR desired action.When I refer to the word 'lead' throughout the course, this includes anyone you don't currently have a relationship with. You want to motivate, inspire and persuade them to become customers, so these can be businesses you don't have a relationship with and are at the top of your marketing funnel. Leads can also be people you meet in networking and would like to be part of your team.Finally, each concept has an assignment for you to apply your learning to your business, which will transform insights to wisdom. What more can I say? I hope your journey makes you as excited as me about this fascinating topic. I am confident that you will notice huge differences in your personal and professional life. Enjoy!Teaching testimonials:Digital marketing workshop design, workshop facilitation, and training"Thank you for designing and delivering four social media workshops (intermediate level) held at the Chichester Novium Museum as part of our Independent Retailers Development Programme on behalf of Chichester District Council. It's been a huge success. We were impressed by your professionalism and knowledge. We have a wide range of businesses with different needs on the programme which you managed to encompass in your training and adapt delivery to suit. It's been a pleasure working with you, and we hope to do so again in the future."Sally Pepper and Jason Hayward, IBD GroupAssociate lecturer"Congratulations! The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent performance of its students during the July 2018 assessment session: Digital Marketing - The Awarding Body at the Chartered Institute of Marketing (CIM) has commended Chichester College for the excellent standard of results achieved for assessments submitted in the July 2018 assessments session for the Digital Marketing Module of the Certificate in Professional Marketing."Maggie Jones, Associate Director of Qualifications and Partnerships
