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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-psychology-and-neuromarketing-christina-hoffman/
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课程名称：《终极市场营销心理学与神经市场营销 4.0》 概述： 欢迎参加《市场营销心理学 4.0 客户群心理测评》大师班。在这个课程中，您将学习如何运用心理测评来在客户心中创造对您的品牌和产品难以抗拒的渴望。我们将教您实施心理测评的四大关键规则，以帮助您的业务和结果提升到一个新的水平。课程结束时，您将掌握大公司用于显著提升直接营销活动影响力的相同心理测评策略。 课程内容包括： - 当前市场营销在有效性方面面临的挑战 - 现有细分方法及其局限性的介绍/回顾 - 用于市场营销组合的新心理模型（品牌、产品、直接营销和销售） - 新方法相较于其他现有细分的表现为何更佳（潜在的 KPI 增长率高达 50%，转化率提升三倍） - 成功心理测评方法的四大规则 - 来自实证研究和市场案例的具体例子 竞争对手将会困惑于您如何使市场营销变得不可抗拒，而除非他们能获取本课程的知识，否则他们将永远无法知晓您如何使客户情感上绑定于您的品牌和产品/服务。 本课程旨在为任何希望利用经过科学验证的策略，通过心理测评/神经市场营销推动业务增长的人士设计。 授课讲师： 克里斯蒂娜·霍夫曼（Christina Hoffmann）- BRANDMIND 的创始人兼首席执行官，曾任大型机构的市场负责人，专注于心理测评，帮助公司实现市场营销组合的跃升。此外，克里斯蒂娜还教授瑞士多所应用科技大学。 立即报名，让我们一起用心理测评将您的业务提升到新的高度！
Welcome to the "Marketing Psychology 4.0 Psychometric Profiling of Customer Bases" Masterclass where you will learn how to use psychometric profiling to create an irresistible desire for your brand and products in your customer's mind.And we are here to teach you and help you implement the 4 Top Rules of Psychometric Profiling that will take your business and your results to the next level.By the end of the course, you will use the same psychometric profiling strategies that big companies use to increase massively their impact in Direct Marketing Campaigns.This course will cover everything you need to know to understand the mechanism of Psychometric Profiling in your customer base, what it takes to implement it and which impact you can generate. For a concrete implementation, you will need support. Brandmind will support you in any way needed (www.brandmind dot ch/contact).You will learn:What are the current challenges in Marketing in terms of effectiveness?Introduction/reminder of existing segmentation approaches and their limitationsA new psychological model for marketing mix purposes (Brand, Product, Direct Marketing & Sales)Why this new approach performs better than other existing segmentations (up to 50% KPI-Funnel-Uplift and triple Conversion Rates)Top 4 Rules for a successful psychometric profiling approachConcrete examples from empirical research and market cases in the marketing mixYour competitors will be lost trying to figure out what makes your marketing irresistible. And unless they have access to this course, they will never know the recipe you follow to make your clients emotionally bound to your brand/products and services.We designed this course for anyone who wants to use scientifically proven strategies to escalate your business using Psychometric Profiling / Neuromarketing.Who is the instructor?Christina Hoffmann - Founder and CEO of BRANDMIND, former Head of Marketing in Corporate Institutions, focusing on Psychometric Profiling. Helping companies to achieve the next level marketingmix. Besides that, Christina teaches in various universities of applied sciences in Switzerland.Enroll now, and let's start taking your business to the next level with Psychometric Profiling!
