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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-psychology-and-emotional-intelligence/
课程评论：没有评论
课程名称：市场心理学与神经营销 课程概述：本课程旨在帮助学习者深入了解市场心理学，从客户的角度出发，打破传统的营销猜测，创造出能够激发购买欲望的营销材料。学习内容包括： 1. 谈判中的市场心理学。 2. 如何将潜在客户转化为实际销售的市场心理学。 3. 在营销和购买过程中常见的逻辑谬论。 4. 营销与谈判中所涉及的情绪智力。 5. 定价心理学。 在营销过程中，无法忽视市场心理学的理解。当你给客户简要介绍业务或为网站及产品撰写标题时，必须以吸引潜在客户的方式进行，而了解市场心理学是实现这一目标的关键。 通过正确的写作和视觉营销方式，你可以帮助客户描绘出他们在获得产品或服务后的生活改进，从而引发情感共鸣。合适的意象能够让客户自我说服，觉得他们需要并渴望你的产品。 此外，了解客户的经历、日常生活、希望、恐惧和愿望比单纯地按人群特征进行营销更加重要。深入了解目标市场的核心情感和体验，你将不再仅仅把客户视为空间或年龄的数字，而是通过唤起他们人性深处的情感来创造更具吸引力的营销材料。 神经营销则是通过测量生理和神经信号，深入洞察客户的情感、动机、偏好和决策，从而为创造性广告、产品开发、定价等营销领域提供参考。 投资你的未来！今天就报名参加吧！
Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.In this course, you'll learn:Marketing psychology in negotiation.Marketing psychology in converting a potential customer into a completed sale.Common logical fallacies people fall into during the marketing and buying process.Emotional Intelligence involved in marketing and negotiation.Pricing psychology.IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDINGYou can't take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers. And you can only know what would appeal to your potential customers after you understand marketing psychology.HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERYBuying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICSYou can't just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you'll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.WHAT IS NEUROMARKETINGNeuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers' emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.Invest in your future! Enroll today!
