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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-on-instagram-r/
课程评论：没有评论
课程名称：Instagram营销 课程概述：近期推出的《Instagram营销：Instagram基础与内容创作》是一个针对Instagram营销的入门课程，充分利用视觉元素，并介绍与其他Instagram用户的网络交流。该课程非常适合初学者，旨在帮助学生理解Instagram的功能并制定营销策略。完成课程后，学员将在平台上获得基本知识。 学习内容：本课程涵盖以下主题：Instagram的优势、理解算法、算法模板、情境行动计划、创造优质内容、Instagram网格、Instagram视频、工具使用、建立联系、激发情感反应等。 学习方式：课程分为两周。在第一周，包含三个模块，包括视频、讨论、文章和活动。在第二周，设有一个模块和一个期末测验。课程结构合理，具有足够的挑战性以保持参与者的兴趣。虽然讨论部分是可选的，但建议参与以增强学习体验。 Instagram营销对教育营销人员而言是必不可少的，考虑到大多数Instagram用户的画像，课程介绍了15个成功的Instagram帖子及其有效原因。大多数学校可能已经拥有Instagram账户，这是一个展示校园建筑、风景及校园生活多姿多彩的重要视觉平台。根据统计，Instagram每月活跃用户超过十亿，日均更新的Instagram Stories达到五亿。在线成年人中有60%使用Instagram，且在美国有35%成年人是其用户。此外，Instagram上有2500万个商业账号，80%的用户至少关注一家企业，72%的用户表示曾在平台上购买他们看到的产品。 Instagram营销为学生提供了参与推广教育机构的创意方式，同时还支持通过Instagram Reels和IGTV利用视频内容进行宣传。
Instagram Marketing: Instagram Essentials and Content Creation was recently launched and it is one the most recent courses in this list. This is an introductory course in Instagram marketing which makes good use of visuals and introduces us to networking with other Instagram users. It is a great start for beginners with the platform on how to understand its features and develop your marketing strategy. By the end of the course, you will have a general knowledge of the platform.What You'll LearnSome topics covered in this course: Benefits of Instagram, Understanding the Algorithms, Algorithm Template, Situational Action Plan, Create Great Content, Insta-grids, Instagram Videos, Tools of Trade, Building your Connections, Sparking an Emotional Reaction, and much more.How You'll LearnThis course is divided into two weeks. In week one, there are 3 modules consisting of videos, discussions, articles, and activities. In week two, there is one module and one final quiz. The course is well developed and challenging enough to keep you engaged throughout the process. Participation in the discussion is optional, but it's recommended that you take part in that to enhance your learning experience. Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let's look at 15 examples of Instagram posts and why they work.Chances are that your school already has an Instagram account.This is a great visual platform that you can use to show off the aesthetic beauty of your campus' architecture or landscape as well as the vibrant colors of campus life.And if you just look at the numbers, being on Instagram is a no-brainer. Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.60% of adults online use Instagram, including 35% of adults in the U.S.There are 25 million business profiles on Instagram.80% of Instagram users follow at least one business, and 72% of users say they've purchased a product they've seen on the platform.Instagram marketing also provides some creative ways for students to get involved with promoting your educational institution.It even has robust ways to leverage video content via Instagram Reels and IGTV.
