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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-mistakes/
课程评论：没有评论
**课程名称：** 顶级营销错误及规避方法 **课程概述：** 本课程旨在帮助中小型企业识别并规避最常见的五大营销失误。调研显示，许多企业未能有效执行基础但至关重要的营销策略，这往往是企业“仅存活”与“蓬勃发展”的关键区别。虽然这些策略广为人知，但实践者甚少。 课程将引导学员审视自身企业的营销策略，判断是否走在正轨之上，或需要改进。我们将介绍一些被验证过的、可供发展的有效方法，帮助您的企业在激烈的市场竞争中生存下来。 **特别关注：** 鉴于当前新冠疫情对消费者习惯、需求及期望产生的深远影响，本课程特别增设一个附加章节，重点探讨如何在当前环境下调整您的营销策略。您将了解如何调整关键营销实践，使其与当前的消费者行为和需求紧密结合，从而更好地适应变化。 **课程目标：** * 识别并理解导致企业营销失败的五大常见错误。 * 评估当前企业的营销策略，找出需要改进之处。 * 学习并掌握能够帮助企业生存和发展的营销策略和方法。 * 了解如何根据疫情带来的消费者变化调整营销重点。 * 获得实用的营销指导，以应对当前的市场挑战。
Surveys of small to medium businesses have found that many businesses fail to implement some of the most basic marketing strategies; strategies that can make the difference between 'just surviving' or thriving. Sadly, these marketing strategies are common knowledge but not always common practice. This course introduces you to the five most common marketing omissions and invites you to examine your own business marketing strategies. Are you on track, or should you be making some improvements? This course is designed to get you thinking about what you need to do to ensure you are on track with crucial marketing that will help you survive. and you will be introduced to some proven approaches you can build upon.A current focus for many businesses, is how to navigate the challenges of dealing with Covid. Consumer habits and their wants and needs have shifted, and in some cases changed dramatically. Businesses need to adapt to these changes. A bonus section has been added to this course to get you thinking about your business in this current environment. You will be introduced to where you need to focus your key marketing practices so that they marry with current consumer habits and also with their needs.
