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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-management-y/
课程评论：没有评论
课程名称：市场营销管理 课程概述：本课程强调了全面营销管理在当今世界的重要性和理解。从确定消费者需求、提供相应产品、建立强势品牌、选择合适的分销渠道，到发展合作形式以实现成功的长期增长，本课程涵盖了设计和管理整合营销管理的必要方法，辅以易于理解的真实案例。完成本课程后，学员将能够：理解市场营销管理的必要性和范围，牢固建立品牌，设计和管理整合营销传播，与消费者建立长期关系。 受众：本课程适合希望掌握市场营销管理的人群，适合从基础入门的初学者到在市场营销领域已有一定经验的从业者。 课程内容： 1. 什么是市场营销 2. 理解市场及顾客需求 3. 设计以顾客为导向的市场营销战略 4. 建立顾客关系 5. 从顾客中获得价值 6. 企业整体战略规划（第一部分） 7. 制定增长与缩减策略 8. 市场营销战略与营销组合 9. 管理市场营销工作 10. 衡量和管理市场营销投资回报 11. 衡量和管理市场营销投资回报（延续部分） 12. 企业宏观环境 - 人口统计 13. 企业宏观环境 - 经济与政治 14. 市场细分（第一部分） 15. 市场细分（第二部分） 16. 市场定位 17. 差异化与定位概述 18. 差异化与定位策略选择 19. 差异化与定位发展 通过本课程，学员将获得系统的市场营销管理知识，有助于在竞争激烈的商业环境中脱颖而出。
This course highlights the understanding and importance of holistic marketing management in today's world. From determining consumers, what products need to be offered for consumer needs, building a strong brand, what distribution channels should be used, what forms of cooperation need to be developed to creating successful long-term growth. Completed with essential ways to design and manage integrated marketing management, this course will provide easy-to-understand real cases.After completing this course, you will be able to:Understand the importance & the scope of marketing management.Build your brand strongly.Design and manage integrated marketing communication.Build a long-term relationship with your consumers.Audience:This course is suitable for everyone who wants to be a master of marketing management; from beginners who do not understand or haven't run marketing at all to those who have been juggling in the marketing world.Course Description:1- What is marketing2- Understanding the Marketplace and Customer Needs3- Designing a Customer-Driven Marketing Strategy4- Building a customer relationship5- capturing value from customers6- company wide strategic planning Part 17- Developing Strategies for Growth and Downsizing8- Marketing strategy and the Marketing mix9- Managing the Marketing efforts10- Measuring and Managing Return on Marketing Investment11- Measuring and Managing Return on Marketing Investment12- Company's Macroenvironment - Demographic13- Company's Macroenvironment - Economic & Political14- Market segmentation Part 115- Market Segmentation - Part 216- Market Targeting17- Differentiation and Positioning Overview18- Differentiation and Positioning Selection of Strategy19- Differentiation and Positioning Development
