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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-management-principles/
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课程名称：市场管理执行文凭 概述：本课程旨在让学员了解现代市场管理的理论与实践。课程内容包括市场管理的原则、目标市场分析、细分与定位、市场方案开发、定价、分销与促销以及市场管理与控制等关键主题。 课程提供机构：MTF管理、技术与金融学院，位于葡萄牙里斯本，是一家全球性的教育和研究机构，专注于商业与专业的混合教育（线上与线下）。MTF的研发中心关注人工智能、机器学习、大数据、WEB3、区块链、数字资产及数字化转型等领域的研究。 课程计划： 1. 市场管理简介 2. 市场管理有效性的原则 3. 目标市场分析 4. 市场细分与定位 5. 市场方案的开发 6. 定价策略 7. 分销与促销 8. 市场管理与控制 课程讲师：Zhansaya Berdikulova，哈萨克斯坦学校领导力发展项目区域协调员，认证教练，领导力发展教练，南哈萨克斯坦大学经济学硕士。 讲师寄语：我是Zhansaya，亲切称呼我为Saya。在过去十年中，我教授成人和儿童领导力、沟通、冲突管理、决策及规划等必要的灵活技能。我希望本课程能为您带来新的知识，并在您今后的职业生涯中发挥有效作用！ 相关主题：市场基础、管理基础、商业基础
What you'll learnWhats is Marketing Management nowadaysThe theory of Marketing ManagementPrinciples of marketing management effectivenessTarget market analysisSegmentation and positioningDevelopment of a marketing packagePricingDistribution and promotionMarketing Management and СontrolCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 208 countries and has been chosen by more than 380,000 students.Course Plan:1. Introduction to Marketing Management2. Principles of marketing management effectiveness3. Target market analysis4. Segmentation and positioning5. Development of a marketing package6. Pricing7. Distribution and promotion8. Marketing Management and СontrolCourse Instructor: Zhansaya Berdikulova, Regional Coordinator of the leadership development project in schools of Kazakhstan,certified coach, leadership development coachMaster of Economic Sciences of M.Auezov South Kazakhstan UniversityA little about me:My name is Zhansaya, but for you I'm just SayaFor the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning - all the flexible skills necessary for life and work. In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers. I wish you new knowledge and hope that the course will be useful and effective for you!Let's get started!Linked Topics:Marketing FundamentalsManagement FundamentalsBusiness Fundamentals
