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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-management-masterclass/
课程评论：没有评论
课程名称：市场管理大师班 - 13合1 MBA水平课程 概述：该课程专为MBA、BBA、M.Com、B.Com或相关课程的“市场管理”学科学生设计，帮助您以最简单的方式理解所有概念并结合相关实例。课程涵盖了全球各地的市场营销课程内容，参考了顶尖作者如Philip Kotler、Kevin Keller、Gary Armstrong、Charles Lamb、Joseph Hair和Noel Capon等的书籍。 课程特点： - 课程包含119个视频，分为13个模块。 - 首先定义市场营销，并讨论其在商业中的作用和重要性。 - 涉及市场营销组合（4P和7P）以及如何创建客户价值和识别客户需求的相关概念。 - 讨论消费者和企业购买行为，市场细分的识别，以及定位和目标市场的过程。 - 讨论品牌、产品策略、产品组合、产品生命周期和新产品开发的相关概念。 - 回顾价格及定价策略，包括价格适应和价格变动。 - 学习市场/分销渠道、渠道水平和渠道设计决策。 - 最后，研究广告、促销、公关、直接营销、个人销售和数字营销。 所有概念都通过知名公司的实际案例进行了简化，并配以讲解视频和幻灯片，使学习更高效和快速。 课程附带： - 终身访问及所有未来更新 - 快速友好的问答支持 - Udemy完成证书 - 30天“无条件”退款保证 立即“购买”此课程，零风险掌握市场营销的核心领域。期待您的加入！
If you are a student of 'Marketing Management' subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like Philip Kotler, Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.5 Star Reviews and Comments:Umut Çeli̇köz - Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS:))Emmanuel Kwabena Appiah - I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!Ivana - Great course with simple explanation of definitions.Mohamed Naseef K - Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. ------------------------------------------------------------------------------------In 13 sections, this course helps you learn Marketing through 119 videos.In this course,We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix - 4Ps and 7Ps of Marketing.Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.We also try to understand the Consumer as well as Business Buying Behaviour.'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.All the above concepts have been simplified through real world examples from leading companies of the World. All the concepts have been discussed with a talking head video and slides to make learning better and faster.This course also comes with:~ Lifetime access with all future updates ~ Fast and Friendly support in the Q & A - Comments section~ Udemy Certificate of Completion~ A 30 Day "No Questions Asked" Money Back Guarantee!'Buy Now' this course risk free and master the subject area of Marketing.See you there...
