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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-intelligence-masterclass-data-ai-automation/
课程评论：没有评论
课程名称：市场智能细胞：数据、人工智能与自动化 概述：未来的市场营销将是智能化、数据驱动的，并且依赖于人工智能——你准备好引领变化了吗？无论你是初学者市场营销人员、创业公司创始人，还是经验丰富的策略专家，这个3合1的Udemy课程包是你掌握精确、自动化和创新数字营销空间的终极入门。传统的市场营销策略已无法满足需求。在这个快速发展的数字时代，市场营销人员需要理解数据、利用人工智能并自动化他们的流程，以保持领先地位。该课程包为你提供了适应当今竞争环境所需的工具、策略和思维方式。 你将在这个以增长为导向的课程包中掌握的内容： 1. **市场营销的数据科学**： - 分析客户行为，发现推动更明智决策的趋势。 - 使用Excel、Python或Google Sheet建立和解释市场营销仪表板。 - 执行细分、群体分析、A/B测试和客户生命周期价值分析。 - 学习如何预测活动结果并根据可操作见解进行优化。 2. **使用ChatGPT的市场营销大师级课程**： - 利用人工智能生成有说服力的内容，适用于电子邮件、广告、博客、着陆页和社交帖子。 - 学习提示工程的艺术，以获得更好、更快的结果。 - 利用AI支持自动化内容日历和活动策划。 - 设计整个客户旅程，利用AI个性化消息。 3. **商业及市场营销的自动化工具**： - 精通无代码工具，如Zapier、Make（Integromat）、Airtable、Trello和Google Sheets。 - 构建自动化工作流，实现潜在客户生成、客户关系管理更新、电子邮件跟进等。 - 消除重复任务，专注于策略和创造力。 - 学习如何通过API整合不同平台，实现无缝数据流。 为什么这个课程包与众不同： - **以成果为导向的学习**：每一课都与可测量的商业增长直接相关。 - **从基础到高级**：适合初学者，同时对专业人士也极具挑战性。 - **真实案例实践**：参与动手练习和案例研究，立即应用所学知识。 - **导师辅导与同行社区**：获得指导、反馈，并与其他学习者合作。 总之，这个课程包不仅提升你的市场营销技能，还帮助你在快速变化的数字环境中保持竞争力。
The future of marketing is smart, data-driven, and powered by AI-are you ready to lead the change?Whether you're a budding marketer, startup founder, or seasoned strategist, this 3-in-1 Udemy bundle is your ultimate gateway to mastering the digital space with precision, automation, and innovation.Traditional marketing tactics are no longer enough. In this fast-evolving digital age, marketers need to understand data, leverage AI, and automate their processes to stay ahead. This bundle equips you with the tools, strategies, and mindset to thrive in today's competitive landscape.What You'll Master in This Growth-Focused Bundle1. Data Science for MarketingAnalyze customer behavior and uncover trends that drive smarter decision-making.Build and interpret marketing dashboards using Excel, Python, or Google Sheets.Perform segmentation, cohort analysis, A/B testing, and customer lifetime value analysis.Learn how to forecast campaign results and optimize based on actionable insights.2. Marketing Mastery with ChatGPTUse AI to generate persuasive content for emails, ads, blogs, landing pages, and social posts.Learn the art of prompt engineering to get better, faster results from ChatGPT.Automate content calendars and campaign planning with AI support.Design entire customer journeys with personalized messaging tailored by AI.3. Automation Tools for Business & MarketingMaster no-code tools like Zapier, Make (Integromat), Airtable, Trello, and Google Sheets.Build automated workflows for lead generation, CRM updates, email follow-ups, and more.Eliminate repetitive tasks and focus on strategy and creativity.Learn how to integrate different platforms through APIs for seamless data flow.Why This Bundle Is DifferentOutcome-Oriented Learning - Every lesson ties directly to measurable business growth.From Basics to Advanced - Ideal for beginners yet powerful enough for professionals.Real-World Projects - Work on hands-on exercises and case studies to apply what you learn immediately.Instructor Access and Peer Community - Get guidance, feedback, and collaborate with other learners.
