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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-fundamentals-marketing-development-marketing-mix-101-level/
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课程名称：市场基础与发展硕士课程 2.0 课程概述：本课程是一个关于市场基础和市场发展的硕士课程（101级别）。营销是一个复杂的领域，涵盖从广告到目标受众研究等多个方面。长期成功依赖于营销，因为它能让世界知道你的存在。有些专家甚至认为，营销的重要性超越了产品本身！人们对机智和创意营销的反应积极，因为这些能有效吸引他们的注意力。营销活动越聪明、越有针对性，成功的可能性就越大。 尽管“营销”有多种定义，甚至在同一家公司内部，对其的理解也可能不同。但基本上，营销是将产品和服务从概念转变为客户的过程。在这一过程中，产品被确定，需求被评估，价格被设定，分销渠道也要选择。同时，外向营销和内向营销策略也是其中的重要组成部分。 公司的市场发展策略是开发现有市场，而不是寻找新市场。为增加销售，公司会寻找新的买家来推广产品。 本硕士课程将讲解以下12个讲座内容： 1. 市场基础与市场发展的重要性与介绍 2. 市场营销历史、创新、市场活动及其环境 3. 营销组合、初创企业和企业家的营销及销售方法 4. 营销渠道、先进的数字营销技术 5. 如何成为营销经理、营销专家和分析师 6. 理解市场动态 7. 广告目标设定与预算 8. 持续改进与适应性 9. 理解B2B销售赋能 10. 大数据在营销中的案例研究 11. 大数据在营销中的应用 12. 绿色营销与消费者行为 立即报名，今天就开始学习吧！
Master course in marketing fundamentals and marketing development (101 level).From advertising to researching your target audience, marketing is a complex field.Long-term success depends on marketing because it lets the world know you exist. Marketing is even more important than the product, according to some experts!People respond to witticisms and creative marketing because it grabs their attention. The more clever and purposeful the marketing campaign, the more successful it will be.There are dozens of ways to define marketing. Even within a company, people might perceive the term differently. Basically, it's when products and services go from concept to customer. A product is identified, demand is determined, price is set, and distribution channels are chosen. Outbound and inbound marketing strategies are also part of it.A company's market development strategy is to develop their existing market instead of looking for new ones. In an effort to increase sales, the company looks for new buyers to pitch the product to.These are the 12 lectures I'm going to explain in this master's course,1. Introduction and Importance of Marketing fundamentals and marketing development2. History of Marketing and Marketing Innovation, Marketing Campaigns and the environment3. Marketing Mix, Marketing and sales approaches for start-ups and entrepreneurs4. Marketing channels, Advanced digital marketing techniques5. How to become a marketing manager, marketing expert and analyst 6. Understanding Market Dynamics 7. Setting Advertising Objectives and Budget8. Continuous Improvement and Adaptation9. Understanding B2B Sales Empowerment10. Case Studies in Big Data for Marketing11. Big Data in Marketing12. Green Marketing and Consumer BehaviorEnroll now and learn today!
