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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-fundamentals-in-practice/
课程评论：没有评论
## 课程总结：营销基础与实践 本课程旨在帮助学员理解营销学的基本概念，从而驱动企业增长。课程强调了明确企业发展目标、高效且有效地利用企业资源对于组织成长和发展的重要性，并指出这些能够转化为竞争优势。 课程的核心在于“**扩展营销组合（Extended Marketing Mix）**”，这是组织成功的关键。无论是巨头企业还是市场领导者，都将其运用到极致。有效且高效地运用营销组合是满足客户需求和实现企业成长的根本途径。相反，客户的不满往往源于营销组合的应用不当。因此，任何认真的企业都应高度重视并善用营销组合。 此外，**与客户建立牢固的关系**是组织宝贵的资产， 이는 고객 충성도를 높이는 기반이 됩니다. (This is the basis for increasing customer loyalty.) 客户的品味和偏好会随着时间而改变，因此**持续的市场调研**至关重要，以便在开发新产品或服务时能满足客户的需求和期望。课程也关注产品在**生命周期中的发展**，确保其盈利能力。
The key objective of this course enable people to understand the basic marketing fundamental concept to enable their business to grow. It is important for organisation to know which objectives they are centered on, the efficient and effective use of organisation corporate resources is very important for the growth and development of the organisation, it can also be used as a mean of competitive advantage.The extended marketing mix is the marketers key to make the success of every organisation, in fact billion dollar organisation or market leaders are applying this mix to their advantage, because you can never satisfy your customer or grow without using the marketing mix effectively and efficiently, because customer dissatisfaction comes through the marketing mix, it is important every serious organisation take care of it and use it to their advantage.Building great relationship with the customer is an important asset to an organisation, it is through relationship that develop customer loyalty. customers taste and preferences changes it's important that research are down consistently to know when new product or service are develop to meet customer need and expectations, following it's progression carefully through the product life cycle to ensure profitability.
