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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-fundamentals-basics/
课程评论：没有评论
**课程名称：** 营销基础入门 **课程概述：** 本课程专为营销零基础的学习者设计，旨在帮助您掌握营销的核心概念，并为您的产品或服务规划和启动提供指导。 **主要内容亮点：** * **市场评估：** 学习如何利用Facebook和Google等免费工具进行市场规模的评估。 * **在线推广：** 掌握包括Google AdWords和Facebook在内的各种在线推广方式。 * **客户获取：** 提供一份易于操作的客户获取清单，助您快速启动。 **课程特色：** * **1500+ 学生，遍布100多个国家：** 拥有广泛的学习者基础和国际化视角。 * **新增英文字幕：** 方便不同国籍的学习者理解。 * **内容精炼，易于理解：** 尽量避免使用过多的专业术语，重要的术语会包含在资源部分供参考。 * **理论与实践结合：** 包含18个视频讲座，提供充足的案例和练习，帮助您思考市场和产品。 * **从零开始：** 涵盖从商业问题出发，到产品定位、营销组合，再到最终产品推出的全过程。 * **高评价：** 获得学习者的高度评价。 **适合人群：** * 希望入门营销领域的初学者。 * 想要清晰、简洁地学习营销概念的学习者。 * 已经准备好产品或正在规划产品的个人和企业。 **课程目标：** 让您自信地掌握核心营销概念，并为创建您的第一个产品或“产品组合”打下坚实基础。 **免费预览：** 欢迎体验免费预览内容！
*** 3 New lectures (Feb 2017) ****** 1. Market Estimation on evaluating markets with FREE tools from Facebook and Google****** 2. Online Promotion on different types of promotion online (Adwords, Facebook)****** 3. Customer Acquisition with a checklist to get you started*** ***1500+ Students from over 100+ countries!*** ***Now Added English Captions - Easy to understand for all nationalities*** Learn the fundamentals of marketing! Covering from business problems to start planning your offering and launching. Learn the marketing concepts to get you started. The choice for beginners to grasp the main marketing concepts and specialize afterwards with confidence. You can have your product ready or you may be planning it. Ideal for those who prefer simpler talk with academic validity. In this course, technical terms are used to minimum. The important technical terms are included in the resources section for easier reading and future reference. ***Don't miss the free preview!*** Excellent Reviews so far!!! Marketing basics include concepts like the market, segmentation, targeting, positioning and the marketing mix. ***Get ready to create your first product or as we say in marketing your first offering!*** Watch 18 video lectures and get your marketing education launched! Enough Examples and Exercises to get you thinking about your market and your product or service.
