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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-for-your-hospitality-properties-success/
课程评论：没有评论
**Coursera 课程摘要：酒店业房地产成功市场营销策略** 本课程旨在帮助您掌握面向理想宾客的有效沟通技巧，告别传统营销方式（如仅在当地旅游信息中心放置宣传册）。通过学习一套完整的营销组合，您将能够突出您的酒店、度假村、旅馆、民宿或度假屋的优势，并始终领先竞争对手。 课程涵盖以下关键主题： * **营销策略开发：** 学习如何制定全面的营销计划。 * **品牌建设：** 识别并突出您的独特卖点，包括品牌口号、色彩运用和升级您的标志。 * **客户洞察：** 学习如何了解目标客户的人口统计学和心理统计学特征。 * **数字营销基础：** * **网站建设：** 打造有效的营销网站。 * **电子邮件营销：** 学习建立和维护宾客名单、创建电子邮件赠品、撰写高转化率的自动回复邮件以及使用退出弹窗收集访客信息。 * **内容营销：** 创建成功的博文。 * **社交媒体营销：** * **平台策略：** 深入了解 YouTube、Facebook、Twitter、LinkedIn、Pinterest 和 Instagram 在酒店业的应用。 * **互动策略：** 学习客户赠品、在线新闻通讯的益处以及如何利用调查问卷优化营销效果。 课程提供易于理解的视频教程、可下载的音频和 PDF 文件、适用时的清单，以及“酒店业房地产成功市场营销”测验，以确保您充分掌握所学内容。 学员可以单独学习本课程，或将其作为“成功拥有与运营酒店物业指南”课程的一部分。“如果您希望吸引您的理想宾客，现在就报名吧！”
Would you like the skills vital to effectively communicate with your ideal guest?Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.These 24 tutorials include:Developing Your Marketing StrategyBranding -What Makes You Stand OutHow to Find Out Your Customer's Demographics and PsychographicsCreating a Memorable Tagline or Slogan that SticksPower of ColoursUpgrade Your LogoCreating an Effective WebsiteEmail & Guest List BuildingWhy Build an Email ListCreating Free Gifts to Build Your ListWriting Autoresponder Emails That ConvertExit Popups to Build Your ListChoosing Your Visual BrandingCreating a Successful Blog for Your PropertyIntroduction to Social MediaMarketing on YouTubeBenefits of Facebook for BusinessHow to be Successful on TwitterHow to Use LinkedInPinterest for Your PropertyInstagram for Your BusinessCustomer GiveawaysThe Benefit of Online NewslettersHow to Make Surveys Work for YouThis course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable, plus, a "Marketing for Your Hospitality Properties Success" quiz, to ensure you get the most out of these tutorials.You can view this section as an individual course or watch it as part of the "Your Guide to Owning & Operating a Hospitality Property - Successfully" course.If you want to attract your ideal guest, then don't hesitate. Sign up now!
