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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-for-lawyers-and-attorneys/
课程评论：没有评论
**Coursera课程总结：律师营销——明日新客户（Marketing for Lawyers: New Clients Will Be Tomorrow）** 本课程专为执业律师、律师事务所的负责人、高管及合伙人设计，同样适用于计划创办律所的律师。此外，课程内容对于为律所以及咨询公司提供营销服务的营销专员也极具价值。尽管课程重点在于律所，但其核心营销方法同样适用于其他咨询和信息服务行业。 课程共包含11个单元，约60场讲座，旨在以清晰简练的语言，结合最少的理论和最大的实践经验，教授核心营销知识。学习者将深入了解法律营销的实用经验和工具，获得可直接应用于实践的操作性建议。对于营销专员而言，本课程将提供一份不含冗余理论、高效的律所营销推广指南。 完成课程后，学员将能够： * 深入理解客户需求，精准定位目标受众。 * 有效增加律所新客户流入，促进老客户的二次消费。 * 提升律所收入及客单价。 * 高效且经济地构建律所营销策略。 **重要提示：**为达到最佳学习效果，请务必将课程所学知识付诸实践。
This course consists of 11 units and about 60 lectures. The course is designed for practicing lawyers, as well as for owners, top managers and partners of law firms. The course will also be useful for lawyers who want to open a law firm. The information contained in the course can also be effectively used by marketers, who work with law firms or consulting companies. Despite the fact that the course is aimed primarily at law firms, it can easily be used for attracting customers to any consulting firm, because most of these methods will work in other sectors, associated with the provision of consulting and information services. As marketing knowledge for a practicing lawyer is one of the most important part in legal practice, that's why the legal marketing basics in this course are given in clear and simple language with a minimum of theory and a maximum reliance on practical experience . You will get acquainted with the practical experience and its tools in legal marketing, get practical advice, that you will be able to apply in your practice. If you are a marketer - you will get a step by step guide (without excess water and theory) on effective marketing promotion of law firm. Having finished this course, you will understand your client, identify the target audience and its needs. You will be able to increase the flow of new clients in your law firm, return the old customers, and to increase revenues and the average amount of the check. You will learn to build a marketing strategy of the firm efficiently and cost-effectively. I would like to draw your attention to the fact, that if you want to get the maximum result after completing this video course, you have to implement the knowledge gained in this course in your job.
