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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-for-introverts/
课程评论:没有评论
课程名称:内向者营销:让安静的人闪耀 课程概述:发掘内向者的力量,吸引关注。你是否喜欢独处?是否倾向于将个人生活保留给自己?厌倦闲聊?希望与之合作的人能够直接切入正题?如果是这样,你可能被告知如果想在商业上取得成功就必须改变自己的个性。但这纯属无稽之谈!假装成为外向者只会耗尽你的精力。而尊重自身内向的倾向则能赋予你力量,令你的理想客户对此感到着迷。通过这一网络研讨风格的视频课程,你将发现数十种方法,在保持忠于内向者的才能和个性优点的同时,进行网络,宣传,出版,公开演讲以及其他常见的营销活动。如果你不是内向者,但拥有内向的客户、合作伙伴、员工或同事,你也将了解到给予他们灵活性的商机会取得的有效成果。 授课讲师Marcia Yudkin自幼热爱读书,意外发现自己在创造性营销方面的惊人天赋。她的资历包括“每月好书俱乐部”选择、两本在奥普拉·温弗瑞节目中 featured 的书籍、在国家公共广播电台的评论、在《华尔街日报》及其他世界各地报纸上的宣传,以及作为一个不怕表达非传统观点的文字爱好者的声誉。她也帮助内向者发现他们独特而强大的品牌和最舒适的营销策略。 课程内容包括: - 内向者与害羞的不同之处 - 与营销选择相关的五个内向者特征 - 如何应对无法接受的营销“应做”事项 - 内向者在市场上的优秀价值 - 除了作为“说话者”外的五种视频营销方法 - 适合你的公开演讲风格和场合 - 舒适地进行网络交流的秘诀 - 一对一营销的重要性 - 即使热爱写作,出版中要处理的五个挑战 - 如何享受媒体曝光 - 产品开发作为杰出营销载体 - 社交媒体营销的调整,缓解内向者的痛点 - 四种鲜为人知的内向魅力 - 吸引客户和真实的个人品牌建议 - 展示内向者优势的文案技巧 - 如何顺畅地与外向者合作 - 十位著名内向者的职业洞察 - 实施课程内容的行动计划 注册后,你将终身享有该课程的访问权,因此可以随时查阅建议和意见,以便随着自己对以自己方式进行营销的舒适度的提升而加深理解。早期版本的课程曾在《费城问询报》上报道。停止因努力成为自己不是的人而带来的痛苦,宣告你的内向独立,享受源于充分利用自身优势而带来的成功。今天就注册,开始在安静的成功之路上大放异彩。
Discover the Power of Introverts to Attract a Following Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been told you must change your personality if you want to be successful in business.This is nonsense! Pretending that you're an extrovert drains you of energy. But honoring your introvert leanings empowers you and fires you up in a way that your ideal clients find magnetic. Introverts can attract customers extremely well if you respect and use your natural tendencies. In this webinar-style video course, you discover dozens of ways in which you can approach networking, publicity, getting published, speaking in public and other common marketing activities while being true to your introvert talents, personality strengths, likes and dislikes. And if you're not an introvert yourself but have clients, partners, staff members or colleagues who are, you'll learn about the effectiveness they can achieve if you give them the flexibility to bring in business their way. A bookworm as a child, course presenter Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. Her credentials include a Book of the Month Club selection, two books featured on the Oprah Winfrey Show, commentaries on National Public Radio, publicity on page one of the Wall Street Journal and other newspapers throughout the world and a reputation as a word lover who isn't afraid to express an unconventional opinion. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Note: If you are hearing-impaired, speak English as a second (or third) language or just like to review content quickly, you'll be glad to know that this course includes the written transcript of each video lesson. It also includes several worksheets. Lessons you'll take away from Marketing for Introverts include: Who is introverted and how it is different from being shy Five common traits of introverts that relate to marketing choices What to do about marketing "shoulds" that you can't embrace Introvert strengths that have outstanding value in the marketplace Five ways to use video marketing besides appearing as a "talking head" Styles and situations of public speaking that suit you well Secrets of comfortably networking without turning into a gladhandler Why one-on-one marketing can add up impressively for you Five challenges to handle in publishing even if you love to write How to enjoy 15 minutes (or 15 years) in the media spotlight Why product development can be a stellar marketing vehicle for you Adjustments to social media marketing that tame its downsides for introverts Four little-known types of introvert charisma Client-attracting and authentic personal branding tips Copywriting techniques that showcase your introvert advantages How to work smoothly with extroverts - and vice versa Ten famous introverts whose careers offer valuable insights Your action plan for implementing ideas and discoveries from the course Remember that you have lifetime access to the course after you enroll, so you can review the advice and suggestions from time to time as your comfort with marketing your own way develops and deepens. An earlier version of this course was written up in the Philadelphia Inquirer. Stop the suffering that comes from struggling to be someone you're not. Declare your introvert independence and enjoy the success that comes from making the most of who you are. Sign up today and begin roaring along on the quiet path to fame and fortune.