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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-for-customer-acquisition-lead-generation-in-2020/
课程评论：没有评论
课程名称：与Dekker的潜在客户开发与业务发展 课程概述： 您希望获得更多客户、更多潜在客户、更多用户，并且希望这些都能快速且便宜地实现。在这门课程中，我将根据我在市场营销和需求生成领域13年的经验，教您如何做到这一点。您将学习到： - 如何以每个用户不到10美分的成本获取用户 - 我的产品如何获得近1500万次浏览 - "触发因素"如何成为在客户考虑竞争对手之前抓住他们的关键 - 产品营销和需求生成 - 如何让您的产品实现病毒式传播 - 如何将潜在客户有效转化 - B2B和B2C客户获取策略 - 可验证的客户获取成功案例 - 如何让您的公司快速增长 - 为什么三分之二的营销人员错误地衡量电子邮件效果 - 为什么“认知、考虑、购买”的框架并不适合客户获取 - 现代的客户生成机器开发框架 - 初创公司的市场营销 - 获取会议及客户预约的方法 学习对象包括初创企业、顾问、企业家和大型企业的销售人员。本课程还适合寻求提升营销技能的任何人。 讲师背景： 讲师拥有美国排名第一的市场营销学院的MBA学位，具有超过10年的市场营销实践经验，出版了多本关于产品营销的书籍，并教授大学数字营销课程。 课程涵盖内容： - 潜在客户生成 - 用户获取 - 客户获取 - B2B潜在客户生成 - 如何获取客户 - 小型企业的潜在客户生成 - 数字营销 - 社交媒体客户获取 - 客户获取计划的制定 - B2B营销以及内容营销等 通过参加本课程，您将掌握推动业务发展的有效策略与方法，提升您的市场竞争力。
You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large. Learn:How I acquired users for less than 10 cents eachHow my product generated almost 15 million viewsHow "triggers" are the key to capturing customers before they consider competitorsProduct marketingDemand generationHow to make your product go viralHow to move leads through your lead funnelB2B and B2C customer acquisition tacticsProven examples of customer acquisition successHow to grow your company extremely quicklyWhy 2/3rds of marketers measure email effectiveness incorrectlyWhy awareness, consideration, purchase is the wrong way to acquire customersModern frameworks for developing a customer-generating machineStartup marketingAcquisition funnels & marketing funnelsB2B sales / prospecting for startups, consultants, entrepreneurs, and enterprisesHow to get meetings scheduledGet meetings with prospective clients and customers Learn from someone who:Has an MBA form the number-one-ranked marketing school in the USAHas over 10 years experience in hands-on marketing for companies small, medium, and largeHas published multiple books on product marketingHas taught college-level digital marketingThis course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth MarketingBusiness DevelopmentCustomers AcquisitionCustomer Acquisition CostCustomer Acquisition StrategyCustomer Acquisition with Social MediaHow to Create a Customer Acquisition PlanLead Generation BusinessSmall Business Lead GenerationLead Generation MasteryDigital MarketingB2B MarketingMarketing B2BContent Marketing for B2B EnterprisesGet CustomersGet Your First CustomersMarketing for B2B sales people, freelancers, consultants, entrepreneurs, startup foundersDemand Generation
