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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-cx-eloqua-implementation-practice/
课程评论：没有评论
Coursera 课程总结：Oracle Eloqua 营销客户体验实施实战 本课程旨在通过一系列全面的练习测试，帮助学习者检测并提升对 Oracle Eloqua 平台的理解能力。课程内容涵盖了 Eloqua 实施的关键领域，共包含四套练习测试，每套测试包含 30 道选择题，旨在全面考察并巩固学习者对 Eloqua 平台及其最佳实践的知识。 **重要说明：** 本课程为非官方课程，未获得任何赞助。所有题目均为选择题。学习者应已熟悉 Eloqua 平台，因为题目将涵盖从基础知识到实际场景故障排除的混合内容。本课程旨在帮助学习者通过练习和研究，寻找解决实际问题的方案，题目形式和内容均参考了相关的认证考试。 **核心主题领域：** * **实施概览：** 实施的各项内容，包括主要里程碑、关键交付物，以及客户在实施过程中将完成的文档和所需的关键客户。 * **Eloqua 基础：** 关键报告、细分、邮件、数据模型、数据对象（包括它们之间的关系和用例）、在 Eloqua 中添加、增强数据及捕获、AppCloud、安全设置（包括安全组、创建用户、公司设置）、授权控制和级别安全、资产权限。 * **品牌和可送达性：** IP 地址和可送达性、数据库管理（视图和客户字段）、数据优先级、功能和工具、自定义数据对象配置和处理、跟踪脚本集成处理、微站、邮件配置和偏好管理、邮件组、订阅选项、邮件管理和个性化。 * **数据导出：** 上传列表和配置数据导出。 * **表单配置：** 登陆页面、内部和外部表单，以及高级表单技术。 * **CRM 集成：** 集成组件、导入导出工具、闭环报告。 * **自动化：** 画布设置、程序生成器和程序画布。 * **其他 Eloqua 服务：** 销售工具、评分模型、自定义报告、潜在客户评分模型。
Comprehensive Practice Tests to gauge and build your understanding of Oracle Eloqua. This course covers key areas of implementation as outlined below. There is a series of 4 practice tests with 30 questions each to cover a wide variety and build your knowledge of the Eloqua platform and best practices. This is an unofficial course and not sponsored in anyway. All questions are Multiple Choice. Course Takers should be familiar with the Eloqua platform as there will be a mix of basic questions to situational troubleshooting. Use this as a way to study and practice finding solutions to real world problems. Questions follow the format and topics of the certification exam. Core Area Topics ListImplementation OverviewImplementation offerings including major milestones and key deliverablesDocuments a client will complete during an implementation and the key clients requiredEloqua FundamentalsKey ReportsSegmentsEmailsData ModelData Objects including how they relate to each other and use-caseAdding, Enhancing Data in Eloqua and CapturingAppCloudSecurity SettingsSecurity GroupsCreate UsersCompany SettingsGrant Control and Level SecurityAsset PermissionsBranding and DeliverabilityIP Addresses and DeliverabilityDatabase ManagementViews and Account FieldData Prioritization Features and toolsCustom Data Object Configuration and ProcessingTrackingScript Integration ProcessingMicrositesEmail Configuration and Preference ManagementEmail groupsSubscription OptionsEmail Management and PersonalizationData ExportUpload lists and configuring data exportsForm ConfigurationLanding PagesInternal and External FormsIdentify advanced form techniquesCRM IntegrationIntegration ComponentsImport and Export toolClosed-loop reportingAutomationCanvas settingsProgram builder and Program canvasAdditional Eloqua ServicesSales ToolsScoring ModelsCustom ReportLead Scoring Model
