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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-course-session-5/
课程评论：没有评论
课程名称：完整营销大师班 #5 内容策略 课程概述：我们的营销领导力研讨会现已在线上线！许多人知道该如何进行营销，但却不了解他们这样做的原因。本课程的目的就是帮助学员掌握营销活动的“为什么”和“什么时候”，而不仅仅是“怎样”。通过本课程，您将制定出一套真正有效的营销策略，形成自己的个人营销手册，引导您和您的品牌走向正确的营销活动。课程为您提供了终身访问权限，每月新增讲座，您可以与授课讲师互动提问，并获得深入的解答。课程内容基于多年研究生教育和20年以上的市场营销领导经验，具有原始性、可测试性和详细性。 课程分为六个在线环节，第五节将专注于内容参与策略。随着技术的发展，内容创作和营销已变得更加复杂。好的内容、引人入胜的体验及其有效传播是突破当前市场营销混乱的关键所在。每一项内容都应具备明确的目的，扎根于之前第二节所开发的信念框架中。在现代营销中，这是必须掌握的基本要求。本节将帮助您开发出能够塑造、培养和发展目标市场信念的长效内容，基于之前的用户画像。 课程适合对象：对所有类型业务开放（数字产品、实物产品、服务、B2B、B2C），不需要任何经验或受众。 为什么选择本课程？您将学习如何像战略营销领导者一样思考和行动，掌握现代营销的最新趋势，以及理解营销的“为什么”而不仅仅是“怎么做”。课程提供实用理论与动手实践的机会，您将有机会构建符合公司需求的实际计划。通过与同龄人、创业者和经验丰富的营销人士学习，获得同行学习的机会。 本课程面向的目标人群包括：企业主，帮助增加商业收入和销售管道；初创企业，利用有效的营销流程扩大用户基础；营销人员，提升现有的营销知识，学习最佳实践和流程。 本课程适合各级别的营销人员，无论是初学者还是高级营销领导者，均可通过课程学习提升技能。此外，课程提供终身访问权限、快速友好的支持、完成证书以及30天无条件退款保证。
Our live Marketing Leadership Workshop is now available online!Too many people know WHAT to do in marketing but they don't know WHY they are doing it!Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!Three reasons to TAKE THIS COURSE right now!You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).You can ask me questions and see me respond to every single one of them thoughtfully!What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. ★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio AgacevicThe Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.In Session 5 we will focus on Content Engagement StrategyAs you know, technology has made content creation and marketing far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry.The keys to breaking through today's immense marketing clutter are quality content, compelling experiences, and their effective distribution. As such, every piece of content should have a defined purposed that traces back to the Belief Framework we developed in Session 2. In today's modern marketing, this is a table-stakes requirement that you cannot afford to get wrong.Therefore, in this Session, we will focus on helping you develop evergreen content that will shape, nurture, and grow the beliefs of your target market based on the personas you have developed earlier.What are the requirements?No experience or audience required.Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).Why take this Course?Become a Leader - Learn how to think & act like a strategic marketing leader.Modern Marketing - The world of marketing is in constant flux. Don't get left behind."Why" of Marketing - Learn the "Why" of marketing rather than just the "How."What am I going to get from this course?Practical theory - Great marketers and great entrepreneurs are great learners. We'll cover the theory that you need to understand to drive your own Demand Gen program.Hands-on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.What is the Target Audience?Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.Go from Beginner to AdvancedNo matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.All the strategies, tips and tools recommended are either included, free or very cost effective.You'll also get:✔ Lifetime Access to The Course✔ Fast & Friendly Support in the Q & A section✔ Udemy Certificate of Completion Ready for Download✔ A 30 Day "No Questions Asked" Money Back Guarantee!
