|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-course-session-4/
课程评论：没有评论
课程名称：完整营销大师班 #4 SEO 课程概述：我们的营销领导力研讨会现已在线提供！许多人知道应该做什么，但不知道为什么要这样做。这听起来是否很熟悉？任何人都可以学习如何发布社交媒体内容、撰写博客文章或了解SEO，但仅仅量的堆砌并不能奏效。有效的营销策略来自于真正理解何时、为何某些活动会成功的人。这个课程的目的正是如此。课程结束时，你将开发出实际的营销策略和个人营销手册，帮助你和你的品牌进行正确的营销活动。再也不需要猜测或假设，你会基于正确的信息通知他人并采取行动！ 学习此课程的三个理由： 1. 你可以终身访问课程讲座，包括每月增加的新内容。 2. 你可以随时提问，我会认真回复每一个问题！ 3. 本课程的内容原创、经过验证且非常详细，源自我20多年的市场领导经验和研究生教育。 该课程适合所有愿意深入理解营销的人，而不是仅仅追求速成技巧。通过近200个课程，你的营销策略将更清晰、同理心会加深，你将开始真实地看待市场，而非仅仅希望它如你所愿。 课程内容包括： - 第四节专注于搜索引擎优化（SEO），这是一个数字营销的重要学科，涵盖用户中心网站的技术和创意元素，提高搜索引擎中的排名、自然流量和认知度。 - 深入现代SEO的理论和实践，揭开许多现代SEO的不同层面，消除一些流行的误区和黑帽技术。 学员要求：无需先前经验或受众，适合各种类型的企业（数字产品、实体产品、服务、B2B、B2C）。 目标受众： - 企业主：通过建立有效的需求生成计划，增加业务收入、销售管道和投资回报率。 - 初创企业：利用成熟的营销流程和实践来建立和增加用户基础及业务收入。 - 营销人员：提升当前的营销知识，学习最有效的战术、最佳实践和流程。 无论你是初学者还是高级营销领导者，本课程都会指导你从初级到高级营销领导者的转变。所有推荐的策略、技巧和工具均为包含在内、免费的或成本效益高的。 课程提供： - 终身访问权限 - 快速友好的问答支持 - 可下载的Udemy完成证书 - 30天“无条件”退款保证
Our live Marketing Leadership Workshop is now available online!Too many people know WHAT to do in marketing but they don't know WHY they are doing it!Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!Three reasons to TAKE THIS COURSE right now!You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).You can ask me questions and see me respond to every single one of them thoughtfully!What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. ★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio AgacevicThe Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.In Session 4 we will focus on Search Engine OptimizationSearch Engine Optimization (SEO) is an infamous, yet very important digital marketing discipline encompassing both the technical and creative elements of a user-centered website that results in increased rankings, more organic traffic, and increased awareness in search engines.In this session, we dive deep into the weeds of both the theoretical and practical elements of modern SEO, while dispelling many of the myths and confronting some of the blackhat techniques still practiced today.Having started my SEO career in the 90s, I look forward to uncovering the many layers of modern SEO that today's marketing leaders need to know.What are the requirements?No experience or audience required.Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).Why take this Course?Become a Leader - Learn how to think & act like a strategic marketing leader.Modern Marketing - The world of marketing is in constant flux. Don't get left behind."Why" of Marketing - Learn the "Why" of marketing rather than just the "How."What am I going to get from this course?Practical theory - Great marketers and great entrepreneurs are great learners. We'll cover the theory that you need to understand to drive your own Demand Gen program.Hands-on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.What is the Target Audience?Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.Go from Beginner to AdvancedNo matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.All the strategies, tips and tools recommended are either included, free or very cost effective.You'll also get:✔ Lifetime Access to The Course✔ Fast & Friendly Support in the Q & A section✔ Udemy Certificate of Completion Ready for Download✔ A 30 Day "No Questions Asked" Money Back Guarantee!
