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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-course-session-3/
课程评论：没有评论
课程名称：完整市场营销大师班 #3 转化率优化（CRO） 课程概述： 我们的市场营销领导力工作坊现在可以在线学习！许多人知道市场营销的“做什么”，却不明白“为什么要这样做”。本课程旨在帮助学员真正理解市场营销活动的背后的原理和时机。经过近200个课程的学习，您将能够制定出适合自己品牌的市场营销战略，告别盲目猜测和假设，基于正确的信息行动，并能够有效地指导他人。 课程亮点： - 终身访问课程讲座，每月更新新内容。 - 有问必答，讲师会认真回应每一个问题。 - 课程内容经过验证，详尽且实用，来源于多年研究生教育和20年以上的市场营销领导经验。 课程内容： 市场营销领导力大师班分为六个在线课程，第三节课专注于转化率优化（CRO）。CRO被认为是最重要的市场营销活动之一，因为它能够显著提升每个访客的价值。例如，若将转化率翻倍，而流量不变，您的收入也将翻倍。通过介绍数据驱动的优化策略，本节课程将帮助学员消除CRO的神秘感，您将制定出基于用户接触点的优化计划。 目标受众： - 商业拥有者：提高收入、销售管道和投资回报率。 - 初创企业：利用有效的市场营销流程建立和扩大用户基础。 - 市场营销人员：提升现有市场知识，从初学者成长为高级市场领导者。 课程优势： - 深入理解市场营销的“为什么”。 - 实用的理论与实际应用相结合，帮助学员制定实际的市场计划。 - 合适所有类型的企业，无需先前经验或观众基础。 还将提供： ✔ 终身访问课程 ✔ 友好的快速支持 ✔ 完成证书可供下载 ✔ 30天无理由退款保证 选择本课程，成为能够洞察市场、进行战略思考的市场营销领袖！
Our live Marketing Leadership Workshop is now available online!Too many people know WHAT to do in marketing but they don't know WHY they are doing it!Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!Three reasons to TAKE THIS COURSE right now!You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).You can ask me questions and see me respond to every single one of them thoughtfully!What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries. There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. ★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio AgacevicThe Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.In Session 3 we will focus on Conversion Rate Optimization (CRO) CRO has been considered by many the most important marketing activity because it makes every visitor exponentially more valuable. For example, if you double your conversion rate but keep the same traffic, you have essentially doubled your revenue. Digital marketing is analytics driven, smart marketing.In this Session, you will learn how the best companies design and optimize sites that convert. The goal is to remove the fog of mystery around CRO by introducing you to a common-sense, data-informed, well-proven strategy for optimizing your conversion rate.At the conclusion of this session you will have developed your own conversion rate optimization plan based upon each of your primary user touch points.What are the requirements? No experience or audience required.Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).Why take this Course? Become a Leader - Learn how to think & act like a strategic marketing leader.Modern Marketing - The world of marketing is in constant flux. Don't get left behind."Why" of Marketing - Learn the "Why" of marketing rather than just the "How." What am I going to get from this course?Practical theory - Great marketers and great entrepreneurs are great learners. We'll cover the theory that you need to understand to drive your own Demand Gen program.Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization. What is the Target Audience?Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes. Go from Beginner to AdvancedNo matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.All the strategies, tips and tools recommended are either included, free or very cost effective.You'll also get:✔ Lifetime Access to The Course✔ Fast & Friendly Support in the Q & A section✔ Udemy Certificate of Completion Ready for Download✔ A 30 Day "No Questions Asked" Money Back Guarantee!
