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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-course-session-2/
课程评论：没有评论
课程名称：完整市场营销大师班 #2 信念框架 课程概述：我们的市场营销领导工作坊现已在线上提供！很多人知道市场营销该做什么，但不清楚为何要这样做。这个课程的目的就是帮助学员理解市场营销的核心理论。在课程结束时，学员将制定出一个实际的市场营销策略，即个人市场营销手册，以引导自身和品牌进行有效的市场活动。通过课程的学习，学员将能够用准确的信息指导他人和自己，无需再猜测或假设。 课程亮点： 1. 终身访问讲座，包括每月更新的新讲座内容。 2. 疑问解答：学员可以提问，并获得导师的详细回答。 3. 课程内容充实，来源于多年的研究生教育和超过20年的市场营销领导经验。 课程内容分为六个在线课程，本节重点是信念框架。信念框架是衔接其他会话的基础。在现代营销中，不同消费者在不同购买阶段有不同的信念。一些信念需要被揭示，而另一些则需要被培育或转换，因为信念是驱动消费者行为的重要因素。 完成本节后，学员将基于自己的用户画像，制定出可立即应用的信念框架。 适合人群： - 商业所有者：通过构建有效的需求生成程序，提升业务收入和销售管道。 - 创业公司：利用经过验证的市场营销流程，建立并增加用户基础和商业收入。 - 市场营销人员：提升市场营销知识，学习最有效的技巧和最佳实践，从初学者成长为高级市场营销领导者。 课程特点： - 实践理论：提供必要的理论知识，以便推动自身的需求生成项目。 - 实用操作：课程中多次鼓励学员停下来，将所学应用于实际计划中。 - 同伴学习：学员将和与会的创业创始人及具有丰富经验的市场营销人进行学习交流。 课程提供： - 终身访问课程内容 - 有问必答的快速支持 - 完成课程后可下载的证书 - 30天无条件退款保证 无论你的市场营销水平如何，这个课程都将帮助你从初学者成长为高级市场营销领导者。所有推荐的策略、建议和工具都是免费或成本效益极高的。
Our live Marketing Leadership Workshop is now available online!Too many people know WHAT to do in marketing but they don't know WHY they are doing it!Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!Three reasons to TAKE THIS COURSE right now!You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).You can ask me questions and see me respond to every single one of them thoughtfully!What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries. There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. ★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio AgacevicThe Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.In Session 2 we will focus on The Belief Framework. The Belief Framework is really the core, the foundation that pulls all the other sessions together. In modern marketing, we must come to an understanding that different people have different beliefs at different stages of the buying process. Some beliefs need to be exposed while other beliefs need to be nurtured or changed or directed, because, belief is one of the strongest motivators consumers have.At the completion of this session, you will have developed your own Belief Framework based on your personas that you can immediately implement across all your marketing efforts.What are the requirements?No experience or audience required.Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).Why take this Course? Become a Leader - Learn how to think & act like a strategic marketing leader.Modern Marketing - The world of marketing is in constant flux. Don't get left behind."Why" of Marketing - Learn the "Why" of marketing rather than just the "How." What am I going to get from this course?Practical theory - Great marketers and great entrepreneurs are great learners. We'll cover the theory that you need to understand to drive your own Demand Gen program.Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization. What is the Target Audience?Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes. Go from Beginner to AdvancedNo matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.All the strategies, tips and tools recommended are either included, free or very cost effective.You'll also get:✔ Lifetime Access to The Course✔ Fast & Friendly Support in the Q & A section✔ Udemy Certificate of Completion Ready for Download✔ A 30 Day "No Questions Asked" Money Back Guarantee!
