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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-course-session-1/
课程评论：没有评论
course_name: Complete Marketing Masterclass #1 Your Model course_overview: 本课程旨在帮助学员深入理解营销的“为什么”，而非仅仅学习“怎么做”。通过教授学员构建营销模型，理解消费者在购买旅程中的每一步，从而能够准确衡量营销效果、证明投资回报率，并大规模提升运营效率。课程内容涵盖了将匿名访客转化为忠实客户和倡导者的完整流程。通过掌握营销模型，学员可以有效避免盲目猜测，基于数据制定战略，并能更清晰地看到市场全貌。课程内容基于多年的研究生教育和二十多年的营销领导经验，适合所有希望深入理解并成为战略营销领导者的人士，无论其所在的行业或业务模式如何。 key_learnings: - 建立营销模型，追踪消费者购买旅程。 - 量化营销效果，证明投资回报率。 - 提升运营效率，发现营销机会。 - 理解营销活动背后的“为什么”，而非仅“怎么做”。 - 制定个人营销策略和行动手册。 target_audience: - 企业主 - 创业者 - 营销从业者 course_format: - 在线课程 - 包含大量讲座，每月更新 - 提供问答环节，可与讲师互动 - 强调实践操作，引导学员构建实际计划 course_benefits: - 获得营销领导力思维和行动方式。 - 掌握现代营销的核心“为什么”。 - 学习实用理论和经过验证的实践方法。 - 促进同伴学习和经验交流。 - 课程材料提供终身访问权。 - 提供30天无理由退款保证。
Our live Marketing Leadership Workshop is now available online!Too many people know WHAT to do in marketing but they don't know WHY they are doing it!Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity.Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information!Three reasons to TAKE THIS COURSE right now!You get lifetime access to lectures, including new lectures every month (content is added/updated constantly).You can ask me questions and see me respond to every single one of them thoughtfully!What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries.There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. ★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio AgacevicThe Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.In Session 1 we will focus on Building Your Model.As you may know, more and more marketers are constantly under pressure to justify their marketing effectiveness, prove ROI, and create efficiency at scale. Since most marketing today is digital marketing, all the digital tools available make this task easier.To do this well, every brand should have a model for how they track consumers from anonymous visitor all the way to loyal customer and promoter. The goal of building a model is to ensure that you have a way to track and measure every primary step a consumer takes during the buying journey. Without a model you will simply be guessing at which marketing tasks will be the most effective.The benefit of having multiple models of historical numbers is that you are then able to build out future scenarios by which you can more accurately gauge ROI, create efficiency at scale, and identify opportunities for marketing activities on each channel.What are the requirements?No experience or audience required.Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).Why take this Course?Become a Leader - Learn how to think & act like a strategic marketing leader.Modern Marketing - The world of marketing is in constant flux. Don't get left behind."Why" of Marketing - Learn the "Why" of marketing rather than just the "How."What am I going to get from this course?Practical theory - Great marketers and great entrepreneurs are great learners. We'll cover the theory that you need to understand to drive your own Demand Gen program.Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.What is the Target Audience?Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.Go from Beginner to AdvancedNo matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.All the strategies, tips and tools recommended are either included, free or very cost effective. You'll also get:✔ Lifetime Access to The Course✔ Fast & Friendly Support in the Q & A section✔ Udemy Certificate of Completion Ready for Download✔ A 30 Day "No Questions Asked" Money Back Guarantee!
