|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-communication-messaging-and-creative-basics/
课程评论：没有评论
课程名称：营销传播、信息传递与创意基础 课程概述：在本课程中，我们将探索构建一个完整而简单的传播计划的基本要素，其中包含您的营销目标、目的、受众、策略、战术和测量手段。接下来，我们将创建一个简单的受众信息图表，帮助您构建能够将您的受众从“认知”提升到“理解”，再到“采取行动”的信息传递方法。一旦您完成这两个文档，就会进入构建单独创意简报的过程，这将帮助您创建所需的不同传播材料，例如视频、社交媒体帖子或白皮书。这三个传播要素对于您与受众的有效沟通至关重要。
In this course we explore the basic elements of building a full yet simple communication plan that includes your marketing objectives, goals, audience, strategy, tactics, and measurement. We then create a simple audience messaging chart, which helps you build messaging that can take your audience from "awareness" to "understanding" to "taking action".Once you have these two documents completed, you go through the process of building individual creative briefs that help you create the different communication pieces you need such as a video, social media post, or white paper. These three elements of communication are crucial if you want to reach your audience with your communications.
