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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-communication/
课程评论：没有评论
**课程名称：** 营销传播：整合营销传播 **课程概述：** 本课程深入探讨营销的“推广”这一关键“P”。课程内容丰富有趣，从理解沟通的本质和组成部分开始，重点讲解“整合营销传播”（IMC）。 IMC 部分将详细介绍推广组合（Promotion Mix）及其各项要素（工具），包括： * 广告 * 销售促进 * 公共关系/宣传 * 直复营销和数字营销 * 人员推销 这些内容对于营销专业的学生、企业和公司都至关重要。 课程还将深入探讨推广组合中的其他重要议题，相信您能从中获益匪浅。 我们相信，参与本课程将是一次富有成效的学习体验。 **讲师：** Jan 博士
This course will cover a very important "P" of marketing and that is "Promotion". Many interesting topics are covered in this course, started from understanding what communication is followed by the components of communication. Then, the main topic of the course which is "Integrated Marketing Communication" is explained in much detail covering topics like promotion mix and all the ingredients (tools) of the promotion mix. These include:AdvertisingSales PromotionPublic Relation/ PublicityDirect and Digital MarketingPersonal SellingThese topics are so important not only for the students of marketing but also for business and companies to understand. Some other important topics within the above promotion mix are also discussed in the course, which will be of benefit to you.I am sure that enrolling in this course will be a fruitful learning experience.Enjoy and see you in the course. Thanks.Dr. Jan
