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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-cloud-account-engagement-specialist-exam-questions/
课程评论：没有评论
课程总结：Salesforce认证营销云账户参与专家考试问题 本课程旨在帮助学员为Salesforce认证的营销云账户参与专家（Marketing Cloud Account Engagement Specialist）资格认证做准备。该认证验证了候选人在使用账户参与（原Pardot）构建和管理市场营销活动方面的能力，重点涉及电子邮件营销、潜在客户管理、自动化和数据分析等技能。 **课程概况：** 该认证适合那些具备实际操作经验的人士，如市场自动化专家、数字营销经理、支持市场团队的Salesforce管理员以及电子邮件营销协调员等。候选人通常需要拥有6至12个月的营销云账户参与使用经验，熟悉平台的关键功能，如表单、着陆页、自动化规则和电子邮件模板，并能够使用Lightning应用程序。 **核心知识领域：** 候选人应能够有效导航账户参与界面，构建营销资产并设置自动化，解读参与历史和B2B营销分析仪表板中的指标，配置潜在客户评分、分级和字段映射，以及解决基本同步错误和平台常见问题。 **考试细节：** - 题目数量：60道计分题 + 5道不计分题 - 时间：90分钟 - 及格分数：72% - 注册费：200美元（加适用税费） - 交付方式：在线或现场监考考试 - 允许材料：不允许（闭书） **考试大纲：** 考试内容涵盖了参观者与潜在客户的关系、账户参与的管理、表单与着陆页的使用、潜在客户管理、电子邮件营销和参与工作室的内容。每个部分有不同的知识点，候选人需展示对相关功能的实际应用和理解。 通过本课程的学习，候选人能够更好地准备并掌握成功通过认证考试所需的知识与技能，为在市场营销领域的职业发展打下坚实基础。
About the Salesforce Certified Marketing Cloud Account Engagement Specialist CredentialThe Salesforce Certified Marketing Cloud Account Engagement Specialist credential validates a candidate's ability to build and manage marketing campaigns using Account Engagement (formerly Pardot). This certification focuses on skills related to email marketing, lead management, automation, and data analysis within the platform.Candidates should be able to design and execute marketing processes, manage campaign assets, and use reporting tools to support decision-making based on engagement data.Who This Credential Is ForThis certification is intended for individuals who:Have hands-on experience using Marketing Cloud Account EngagementBuild and manage marketing workflows and campaignsUse reporting and analytics to track engagement and measure performanceConfigure lead scoring, grading, and platform settingsCommon job roles include:Marketing Automation SpecialistDigital Marketing ManagerSalesforce Administrator supporting marketing teamsEmail Marketing CoordinatorCandidate BackgroundQualified candidates typically have:6-12 months of experience working with Marketing Cloud Account EngagementFamiliarity with key platform features such as forms, landing pages, automation rules, and email templatesExperience using the Lightning App for Account EngagementKey Knowledge AreasCandidates should be able to:Navigate the Account Engagement interface and use its core features effectivelyBuild marketing assets and set up automation to support lead nurturingInterpret metrics from Engagement History and B2B Marketing Analytics dashboardsConfigure lead scoring, grading, and field mappingsResolve basic sync errors and troubleshoot common platform issuesUnderstand which Einstein features are supported in Account EngagementNot Required for This ExamCandidates are not expected to have experience with:Installing packages or customizing layoutsAdvanced Salesforce configuration or automation tools (e.g., Process Builder, Apex, custom triggers)HTML, JavaScript, or CSS developmentAPI integrations or customizations in B2B Marketing AnalyticsExam DetailsNumber of questions: 60 scored questions + 5 unscored questionsTime: 90 minutesPassing score: 72%Version: Based on Summer '23 releaseRegistration fee: $200 USD (plus applicable taxes)Retake fee: $100 USD (plus applicable taxes)Delivery: Online or onsite proctored examMaterials allowed: None (closed book)Prerequisites: None required (course completion recommended)Note: Some exams include up to 5 unscored questions for research purposes. These do not affect your score.Exam OutlineThe Salesforce Certified Marketing Cloud Account Engagement Specialist Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.Visitors and Prospects: 8%Describe the relationship between visitors and prospects.Given a scenario, apply the appropriate plan of action using Prospect Audits.Administration: 11%Illustrate how to create, edit, and map fields.Explain the relationship between Account Engagement and Salesforce.Describe the capabilities of the Account Engagement Recycle Bin.Account Engagement Forms, Form Handlers and Landing Pages: 20%Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.Identify the capabilities, use cases and interpret reporting metrics for landing pages.Lead Management: 24%Explain the components and use cases of an automation rule.Distinguish between the capabilities of, use cases for, and how to create different types of lists.Define the capabilities of a completion action.Define the capabilities of a segmentation rule.Define the capabilities of page actions.Explain what a Score measures and how scoring is managed.Explain what a Grade measures and how grading is managed.Identify the capabilities and use cases of custom redirects.Email Marketing: 20%Distinguish between an Email and an Email Template.Given a scenario, identify the capabilities and use cases for email.Distinguish between the metrics collected in Account Engagement email reporting.Engagement Studio: 17%Distinguish between the components of an engagement program.Explain the process of updating an engagement program including its assets.
