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所在平台: Udemy |
课程主页: https://www.udemy.com/course/marketing-cloud-account-engagement-specialist-certification-pardot/
课程评论：没有评论
**Coursera 课程名称：Marketing Cloud Account Engagement Specialist 认证** **课程概述：** 本课程专为准备参加 Marketing Cloud Account Engagement Specialist（原 Pardot Specialist）Summer '25 认证考试的学习者设计。课程提供五套共计 60 道练习题，模拟真实考试场景，帮助学员全面掌握考点。 每套练习题包含： * **题目数量：** 60 道单项选择/多项选择题 * **考试时长：** 90 分钟 * **及格分数线：** 72% 课程内容严格按照 Salesforce 官方考试指南进行设计，覆盖以下知识领域及其权重： * 访客与潜在客户 (Visitors and Prospects)：8% * 管理 (Administration)：11% * Engagement Studio：17% * Account Engagement 表单、表单处理器和着陆页 (Account Engagement Forms, Form Handlers and Landing Pages)：20% * 邮件营销 (Email Marketing)：20% * 潜在客户管理 (Lead Management)：24% **为何选择本课程？** 1. **内容详实可靠：** 包含 300 道题目，每道题均提供详尽答案、深入的解释说明、实用的场景分析，并辅以图表、截图等视觉辅助材料，以及 Salesforce 官方帮助文章作为佐证。 2. **内容定期更新：** 紧随最新的 Salesforce 考试（Summer '25）和 Summer 2025 版本更新，确保学习内容的时效性。 3. **信息来源权威：** 所有答案和解释均引用 Salesforce Help 或 Trailhead 的官方资源，保证信息的准确性和可靠性。 4. **结构化学习方法：** 题目遵循固定模板：题目 -> 正确答案 -> 答案理由 -> 主题解释 -> 图示/截图（如有）-> 官方资料来源。 **讲师优势：** 讲师自 2016 年起在不同行业（包括保险和房地产）为多家企业搭建 Pardot 系统，积累了丰富的实践经验，并成功考取了相关认证。讲师在 Udemy 上开设的《Master Pardot Lightning in 5 hours》课程为畅销课程。 **学习成果：** 完成本课程后，学员不仅能熟练应对 Pardot Specialist 考试题目，还能深入理解 Pardot 的各项功能。这些知识将帮助您顺利通过认证，在工作中表现出色，并进一步提升专业技能，为实现职业目标打下坚实基础。 **讲师互动：** 欢迎在问答区或 LinkedIn 上与讲师互动交流。 **示例题目解析：** * **题目：** 一位管理员希望创建一个包含所有完成“联系我们”表单的潜在客户列表，但如果潜在客户被标记为退订，则需要将其从中移除。如果潜在客户稍后重新选择订阅，则应将其重新添加回列表中。应如何创建此列表？ * **答案：** D. 使用动态列表，根据表单完成情况和退订状态自动添加或移除潜在客户。 * **理由：** 动态列表是基于规则的列表，可在潜在客户满足特定条件时自动添加或移除。在此场景下，动态列表可配置为包含完成“联系我们”表单且未被标记为退订的潜在客户。若潜在客户随后退订，将自动从列表中移除；若其重新订阅，则会自动添加回列表中。 * **主要主题/动态列表：** 动态列表非常适合根据特定条件（如表单完成情况和退订状态）对潜在客户进行细分。使用动态列表可自动执行潜在客户的添加和移除过程，节省时间并确保准确性。列表将根据潜在客户是否满足指定条件而自动更新，为特定的营销活动提供实时、准确的联系人列表。 * **来源：** Salesforce 帮助文章链接（关于动态列表功能与能力） * **图示：** 课程中会提供图表或截图来解释和论证主要主题和答案。 **课程大纲：** 无
Begin a journey to ace the Marketing Cloud Account Engagement Specialist Summer '25 certification (formerly known as Pardot Specialist certification) with this meticulously designed course. Featuring five series of 60 practice exams, each is meticulously curated to mirror the real-world certification scenario, preparing you for success.Engage with each topic through a mix of challenging questions, detailed answers, in-depth justifications, and practical explanations, supplemented with schemes, diagrams and screenshots. Each Practise exam has a:60 multiple-choice/multiple-select questions90 minutes Time allotted to complete the exam72% passing scoreAligned with the official Exam Guide from Salesforce, this course comprehensively covers all knowledge areas with their respective weightings such as:Visitors and Prospects 8%Administration 11 %Engagement Studio 17%Account Engagement Forms, Form Handlers and Landing Pages 20%Email Marketing 20%Lead Management 24%1- Why Enroll ?Detailed and Reliable 300 questions: Engage with each question through a mix of detailed answers, in-depth justifications, and practical explanations, supplemented with schemes, diagrams, screenshots, and additional resources.Regularly Updated Content: Stay current with questions updated following the latest Salesforce exams (Summer '25) and the most recent Summer 2025 release updates, ensuring you're learning the latest content.Reliable Sources: All answers and explanations are backed by resources only from Salesforce Help articles or Trailhead, guaranteeing the precision and reliability of the answers provided.Structured Learning Approach: Each question follows a detailed template - starting with the question itself, followed by the answer, a justification for the answer, a thorough explanation of the topic, and supplemented with visual aids like schemes or screenshots and at the end reference of the source from Salesforce Help.Template QuestionCorrect AnswerJustificationExplanation of the TopicSchemes, diagrams or ScreenshotsSource from Salesforce Help articles or Trailhead.2 - Why should you choose to prepare with me ?Long story short, I have been setting up Pardot since 2016 for multiple businesses in different sectors, including insurance and real estate which allowed me to build an expertise on Pardot and get the certification myself among others.Also, it happens that my course "Master Pardot Lightning in 5 hours" is the BEST SELLER in Udemy.By the end of this course, you'll have not just mastered the Pardot Specialist exam questions but also gained comprehensive insights into the various aspects of Pardot. This knowledge empowers you to achieve certification, excel in your professional role, and further your skills. Whether it's securing your dream job or attracting the clients you've always wanted, this course is a stepping stone to your success.Please, don't hesitate interacting with me in the QA section or on Linkedin.3- Example of a Question answered in the Course: Question: An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list. How should the list be created?Answer: The correct answer is D. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt-out statusJustification: Dynamic lists in Pardot are rule-based lists that automatically add or remove prospects when they meet specific criteria. In this scenario, a dynamic list can be configured to include prospects who complete the "Contact Us" form and are not marked as opted out. If a prospect later opts out, they will be automatically removed from the list, and if they opt back in, they will be added back to the list.Main Topic / Dynamic Lists: Dynamic lists are ideal for segmenting prospects based on specific conditions, such as form completion and opt-out status. Using a dynamic list allows the administrator to automate the process of adding and removing prospects, thus saving time and ensuring accuracy. The list will automatically update as prospects meet or fail to meet the specified criteria, providing a real-time, accurate list of contacts for specific marketing activities.Source: Link to the Salesforce help article on Dynamic Lists features & capabilities Illustration: Additionally, in the course, you will find diagrams or screenshots explaining and justifying the main topic and the answer.
